23 July 2018 | Volume 7 Issue No:08   Facebook Twitter YouTube YouTube
 
 
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visit website: www.indiantelevision.com
     
 
 
Mam | Marketing
Why does Dairy Milk continue to remain India's favourite chocolate?
Go to any store in India and ask the person to hand you a Cadbury. You are for sure to get a bar of Dairy Milk, wrapped in purple cover, in your hand. Such has been the company's branding that chocolate has become synonymous with Cadbury, although it is a brand with many candies.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Mam | Media And Advertising
Indigo Nation awards digital mandate to Social Kinnect
To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.
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Mam | Marketing
Flipkart, Hotstar announce new ad platform 'Shopper Audience Network'
Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart's new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.
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iWorld | OTT
Tiger Global invest $6 million in TVF
 
Satellites | Satellites Operators
ISRO gives nod to 27 satellites for future DTH, science demands
 
 
Television | TV Channels
STAR Maa announces call for entries for a brand new reality show PelliChoopulu  
 
Television | TV Channels
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors  
 
 
Television | TV Channels
"We focus on digital to promote non-film music" - Vinit Thakkar
 
iWorld | OTT
Hungama to live stream Khazana ghazal concert
 
Television | TV Channels
Viacom signs deal with pocket.watch for small screen content
 
   
- South corporation eyes advertisement revenue of Rs 200 crore
- Gmada calls bids for outdoor advt on major roads

Source: TOI

   
- The story behind Google's secret offer to settle EU Android probe

Source: Live Mint

   
- Onida bets big on 'devil' ad campaign

Source: ET

   
- Kalyan jewellers withdraws controversial ad starring Amitabh Bachchan, daughter Shweta

Source: FE

   
- Ex-Bigg Boss Contestant Bandgi Kalra Booked for "Fake iPhone Ad"

Source: The Quint

   
- Imran Khan to make his directorial debut with an ad film produced by Karan Johar? Details inside

Source: Times Now

   
 
- The Monkeys Creates Heart-Warming Campaign For Australia Post Where 'Everyone Matters'

Source: B&T

   
- Good results offer the tech giants a chance to change the subject Rob Davies

Source: The Guardian

   
- Organizers behind successful campaign targeting advertisers on Bretibart, Fox News identified against their will

Source: The Globe And Mail

   
- TV juggernauts bring in consultants for new world ad portal

Source: Ad News

   
- Facebook Allows Coinbase to Keep Advertising in the Social Platform

Source: UTB

   
- TV advertisers should have a mental health duty of care, health chiefs demand

Source: Telegraph

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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