12 July 2018 | Volume 7 Issue No:01   Facebook Twitter YouTube YouTube
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Mam | Marketing
PUMA unveils new AC Milan away kits
The globally famous sportswear brand PUMA has taken over from its rival brand Adidas in the role of European football club AC Milan's kit manufacturer after 20 long years. The kits were unveiled on 9 July. The away shirt comes in the legendary shirt featuring a round neck collar with red and black detailing, a black line graphic across the chest, back and arms.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
Vitality Health is the official insurance partner of Chelsea
Vitality Health, a UK-based private medical insurance company is the new official health insurance partner of Chelsea, one of the most famous teams in the English Premier League, according to Insidesport.co.
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Mam | Marketing
Honda MotoGP team extends title sponsorship deal with Repsol until 2020
Repsol, Spanish oil giant has extended its title sponsorship deal with Honda's MotoGP team until 2020. It will remain the main sponsor for the motorcycling outfit and continue as the supplier of the fuel and lubricants used for the team's bikes.
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Mam | Media And Advertising
Colgate's Real Winners, Real Stories edition 10 take centre stage
Colgate Scholarship Program came alive with its 10th edition of campaign Real Winners, Real Stories, which showcases how the program has benefited Indian families and children in a small yet meaningfull manner.
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iWorld | OTT
YuppTV to offer select content in Dolby Audio
Television | TV Channels
CNBCTV18.com appoints Rohit Gandhi as national sales head
Television | TV Channels
zoOm styled by Myntra's 'The Reunion' garners more than 30 million views across platforms  
iWorld | OTT
Downloading on Netflix Just Got Smarter  
Television | TV Channels
Hindi TV news consumption higher in urban markets than in rural
iWorld | VOD
Shemaroo revamps logo to suit digital consumer
Television | TV Channels
Praveen Swami, Gaurav Kalra join Network 18 at senior positions
- Ikea likely to spend up to ₹180 crore on advertising in 2018-19
- Flipkart wants to compete with Google, Facebook in online ads space

Source: Live Mint

- Google will offer machine learning tools to advertisers

Source: Medianama

- Paisa Bazaar's mutual fund ad featuring Akshay Kumar sparks debate

Source: BS

- Eurosport-Football Media tie up for global digital ad platform

Source: Inside Sport

- Augmented Reality ads are coming to your Facebook News Feed

Source: India Today

- Can Alibaba's New Development Lead AI Replacing Copywriters in Ad Agencies?

Source: Ad Ageindia

- Sudeep Gohil, Agnello Dias, Amrita Randhawa among Spikes Asia 2018 Jury Presidents

Source: ET Brandequity

- Obama appears in new ad from Dem redistricting group
- Indiana GOP Senate candidate ties Donnelly to outsourcing in new ad

Source: The Hill

- Fox Sports Says the 2018 World Cup Brought in Plenty of Ad Dollars-Despite a Rocky Ratings Start

Source: Fortune

- Facebook's Ad Tools Labeled Thousands of Users as 'Interested' in Treason

Source: Gizmodo

- Facebook under fresh political pressure as UK watchdog calls for "ethical pause" of ad ops

Source: TC

- GOP's Paulsen, in first TV ad of campaign, highlights break with Trump

Source: Star Tribune

- Tribune Ad Sales Open 24/7 with WideOrbit Automation

Source: B&C

- It's Time To Increase Transparency In Online Advertising

Source: Forbes

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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