16 August 2018 | Volume 7 Issue No:26   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
Mam | Marketing
Ad industry calls for regulatory body to monitor plagiarism
Creativity sometimes takes inspiration from past creatives but what if it is an entirely copied one? Plagiarism (or inspiration), is a never-ending burning issue in the advertising world. A little similarity can be overlooked but complete knockoffs are just astonishing.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
Chlorophyll launches offerings to bridge brand creation and execution gap
End-to-end brand consultancy Chlorophyll has launched new offerings on Independence Day, as it enters its 20th year. Chlorophyll co-founder and MD Kiran Khalap said, "As we complete 19 successful years powered by relentless learning, I am delighted to present chlorophyll 3.0, which, with several significant additions to its offerings, will help clients bridge and 'Mind The Gap' between brand creation and execution."
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Mam | Media And Advertising
Dinesh Swamy joins iProspect India as NCD
iProspect India, the digital agency of Dentsu Aegis Network recently announced Dinesh Swamy as national creative director. In his new role he will be reporting to iProspect India CEO Rubeena Singh and will be based out of the Mumbai office of the company.
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iWorld | E-commerce
Amazon scaling up investment for Indian marketplace biz
Television | TV Channels
Sab's Aladdin to be relevant to the new generation
iWorld | OTT
ZEE5 presents "Lal Bahadur Shastri's death – An unfinished story" India's biggest cover-up  
Television | TV Channels
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League  
Television | TV Channels
Sony Marathi aims to fill need gap in the market
iWorld | OTT
Netflix CFO David Wells to quit
Television | TV Channels
NDTV India reverts to pay channel from FTA
- Ad Age's Best Places to Work is open for submissions
- Wednesday Wake-Up Call: A scary ad spooks YouTube viewers. Plus, will New York magazine be sold?

Source: Ad Ageindia

- Why Zuckerberg buying Messi's magic on TV is a perfect game for Facebook

Source: Live Mint

- Google takes new measures to increase transparency on political ads

Source: BS

- Forecast on consumer and advertising spend on TV and video

Source: Telecomlead

- Man held for duping woman by false promise of matrimonial ad

Source: Indian Express

- How Lava's #ProudlyIndian campaign aims to steamroll Chinese rivals Oppo, Vivo

Source: ET Brandequity

- Gap's new ad campaign features deaf trans activist Chella Man and the internet is loving it

Source: Yahoo

- Google releases a searchable database of US political ads

Source: TC

- Are Targeted Ads Stalking You? Here's How to Make Them Stop.

Source: NY Times

- US gambling is here: What search advertisers need to know

Source: The Drum

- Blockchain buzz among advertisers starts to fizzle

Source: Digiday

- Liuba Grechen Shirley's First Ad Reveals What It's Like To Run For Office With 2 Toddlers

Source: Bustle

- John Katko Highlights Synthetic Drug Issue in New TV Ad

Source: Roll Call

- The UK's advertising authority banned an Amazon promotion for being 'misleading'

Source: BI

- VAB Says TV Ads Fuel Automaker Web Traffic

Source: B&C

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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