14 August 2018 | Volume 7 Issue No:24   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
Mam | Marketing
S Yesudas launches Y&A Transformation
S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
Publicis Media Exchange appoints Sejal Shah as managing partner and head
Publicis Media India today announced Sejal Shah as managing partner and head of Publicis Media Exchange (PMX - Mainline) which is the central investment practice of PM.
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Mam | Media And Advertising
Artemis Hospitals, WATConsult highlight the importance of pledging organs
Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.
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Mam | Media And Advertising
BookMyShow releases ad for I-day release 'Gold'
BookMyShow has launched an ad celebrating Independence Day with Akshay Kumar starrer Gold which covers Balbir Singh's triumphant journey that helped India to win the first ever gold medal for hockey at the Olympics.
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Mam | Media And Advertising
AEGON Life Insurance launches video series campaign
Aegon Life Insurance, India's digital insurance company, recently rolled out its video series campaign named 'AEGONs of Business', to bring forth the journey of entrepreneurs who took the unconventional path towards success.
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Television | TV Channels
CPL 2018 becomes first T20 league to stream live on Twitter
iWorld | Telecom
RCom replenishes bank guarantees of Rs 774 cr with DoT
Television | TV Channels
Zoom Studios launches its second series, 'Ready 2 Mingle'  
Television | TV Channels
Travelxp announces five-part series '10 Days Cyprus'  
Regulators | MIB
Parliamentary IT report cites high charge by Antrix as hurdle to satellite connectivity
Television | TV Channels
Eros International profits up in first quarter
Regulators | MIB
MIB gives permission to four new channels
- Cidco violates MahaRera rules; advertises housing projects
- Facebook, Google's digital advertising dominance crushing ad firms: Report

Source: BS

- Ola appoints Ben Legg as managing director of UK operations
- Anirban Blah dreams of the unstoppable rise of 'NuMedia'

Source: Live Mint

- Google, Facebook dominate digital advertising; check how much of the $88-billion market they control

Source: FE

- Ad firms suffer as Google, Facebook dominate digital dollars: Report

Source: ET

- Spotify free subscribers might soon be able to skip ads they don't like

Source: BGR

- WPP Is Leaving Mayfair HQ in Break From Sorrell Era

Source: BQ

- Fatima Sana Shaikh is the new ambassador of watch label, Fossil India

Source: India TV

- Global Use Of #ad On Instagram Grows 44% First Half 2018
- How To Track The Effectiveness Of Social Media Advertising On In-Store Sales

Source: B&T

- TV Ad Spend Weekly: Back to school means dance to Old Navy
- Nike's Awaken The Phantom ad exposes the fleet-footed fiends of football

Source: The Drum

- UK regulators launch ad campaign to warn against pension scams

Source: The Guardian

- Ethanol industry launches ad campaign to pressure EPA to make good on Trump's promises

Source: Washington Examiner

- Amazon's advertising profits will surpass its cloud computing income by 2021: Piper Jaffray

Source: CNBC

- U.S. broadcasters in line for political ad windfall

Source: The Globe And Mail

- Spotify could soon let you skip ads for free

Source: CNet

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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