26 September 2017 | Volume 66 Issue No:98   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Colors-Nick and KidZania to blend entertainment with reality
In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi). As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
 Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Dentsu wins Synthite co Vieda's strategic, creative mandate
Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group, following a multi-agency pitch.
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MAM | Media And Advertising
Times' Vineet Sodhani joins Spatial Access as CEO
Spatial Access, a media audit company, has a new leader at the helm; Vineet Sodhani has taken over as the CEO. Spatial Access co-founder and chairperson Meenakshi Menon is excited about the transformation that is under way.
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MAM | Media And Advertising
How Pepperfry sale helps Rao couple get good value
Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the "Happy Diwali Sale."
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MAM | Media And Advertising
CenturyPly campaign aims to felicitate everyday heroes on Puja
CenturyPly Heroes was an initiative to recognise and salute the carpenter's indomitable spirit, the skill and the commitment to the art and to life at large. This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn't even start: the clay artisans who make the magnificent idols of the Puja.
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DTH | DTH Operator
Tata Sky customises sports-viewing with Star alliance, in talks with Sony
iWorld | OTT
iTV's new exec Sandeep Amar: We'll launch video-first, multi-platform content properties
Television | TV Channels
Discovery Channel launches 'Breaking Point: Commando School Belgaum'
DTH | DTH Operator
Dish TV presses HD button; introduces new cardless set top box
iWorld | OTT
Millionlights to provide open source education via YuppTV
Movies | Hindi
Indifference of movie-goers
- Shahid joins Kangana as Reebok India ambassador
- Facebook, Google bound to change handling of politics ads: Marketing executives
Source: ET
- Kashmir Is The Warmest Place On Earth, Says This Ad. Over 2 Million Views
Source: NDTV
- YouTube wants to make it easier for marketers to make thousands of different ads
Source: BI
- Bigg Boss Tamil star Oviya paid a hefty sum for an ad?
Source: Hindustan Times
- Australia: Hindu groups protest over meat ad featuring Lord Ganesha
Source: Times Now
- Facebook will now show you ads based on the stores you visit in real life
Source: DNA India
- Eat Natural on how it has built brand trust by not advertising
Source: MW
- An 18 year old from Srinagar becomes an ambassador for Swachhata Hi Seva
Source: BS
- Pepsico India to counter malicious campaign around Kurkure
Source: ET Brand Equity
- Advertising Week Briefing: Trust takes a front-row seat
- Ad tech eyes connected TV, but media buyers find limitations

Source: Digiday

- HP's Ad Firms Meet Demand to Hire More Women, Fall Short on Minorities

Source: WSJ

- Advertising Week President Mari Kim Novak Aims To Advance The Industry On A Global Stage

Source: Forbes

- YouTube's new ad tech automatically personalizes ads, can now target using Google Maps, app install data

Source: TC

- Twitter sold enough ads to support all the live video shows it was pitching

Source: Recode

- Cord cutters are dropping TV in record numbers. Should pharma ad buyers panic?

Source: Fierce Pharma

- LL Bean unveils 'invisible' newspaper ad - unless it's viewed outside

Source: CNBC

- Coalition launches ads opposed to ObamaCare repeal bill

Source: The Hill

Movies | Hindi
Indifference of movie-goers
*Bhoomi was chosen to be the re-launch vehicle of Sanjay Dutt on his return from serving a jail sentence. The subject could not have been a romance considering his age and the receding hairline. And, Munnabhai scripts are not something you picked off the shelf!
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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