21 September 2017 | Volume 66 Issue No:95   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
The Womb will nurture ASUS' India strategy
The Womb, an advertising and innovations company, has won the strategy and creative mandate for ASUS India, the Taiwanese leader in technology. The agency is tasked with the communications mandate for both smartphones and laptops business in India.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
 Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Publicis' co Starcom wins Lenskart media duties
Starcom, a Publicis Media company, has won the media duties of the eyewear retailer Lenskart. Lenskart has growing business that reaches out to over 1, 00,000 customers a month via a combination of a strong online business as well as 'home check-up' service.
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MAM | Media And Advertising
BBH bags creative mandate for Smarton
Smartron has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency's Delhi office will execute the integrated creative strategy for the brand across media.
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Television | TV Channels
ZEEL CEO Punit Goenka motivates youth, honours his one-millionth Twitter follower and family
iWorld | VOD
Voot brings BBC's famed non-scripted original about social media madness today
Television | TV Channels
Colors reinvents prime-time with 'Tu Aashiquii', 'Ishq Mein Marjawan''s unconventional storytelling
Television | TV Channels
New NBA president Rajat Sharma to strive for healthy competition in fraternity
Television | TV Channels
Dishum Broadcasting appoints Partha Dey as COO
Regulators | I&B Ministry
MIB minister Smriti Irani orders review of DD prime time auction process
Television | TV Channels
&Prive HD ropes in Fiama and Vaseline, premieres with 'Moonlight' on Sunday
- Strong Digital Sales Drive Ad Growth, Magna Says, but TV Slows
- Clove Focusses on Importance of Loving Your Teeth At Every Age
Source: Ad Age India
- Uber hops in driving seat to serve ad firms notice
- Facebook to add more human review to ad system: COO Sandberg
Source: TOI
- Ad auctions and the market for horses
Source: Live Mint
- John Lewis puts focus on social media with 360 ad trial and new hire
Source: MW
- Sanjeev Kapoor is brand ambassador for World Food India's Food Street
Source: BS
- U.S. Democrats seek disclosure after Russia-backed political ads
Source: Reuters
- Sunny Leone's Navratri-Themed Condom Ad Stirs Controversy In Gujarat
Source: Huffington Post
- Bootstrapped adtech firm Collectcent eyes expansion to China & Japan
Source: ET Tech
- CP PLUS Signs up Salman Khan as its Brand Ambassador
Source: Tech Vorm
- 'Kingsman: The Golden Circle' Again Tops Studios' TV Ad Spending
- Aflac's Duck Takes Wing With Disney's 'Duck Tales' in Ad Pact

Source: Variety

- Organic Valley's New Ad Campaign Is As Wonderfully Organic As The Foods They Produce
- Insurance Newbie Bets On Empathy Over Billion Dollar Ad Budgets

Source: Forbes

- Amazon Working on Glasses; 'American Idol' Ad Rates; Medium's New Era

Source: WSJ

- Snapchat's new partners attach instant apps and games to ads

Source: TC

- Spotify launches its own self-serve platform for audio ads

Source: The Drum

- McCain's dismay over online abuse for TV ad gay dads

Source: BBC

- The Real Trouble With Trump's 'Dark Post' Facebook Ads

Source: Wired

- Moore launches new ad ahead of Alabama Senate runoff

Source: The Hill

Movies | Hindi
Lucknow Central...Script of convenience
Lucknow Central has its inspiration from some foreign films. The titles acknowledge that it was inspired by Healing Hearts -the story is of a band promoted by a jail superintendent at a Lucknow jail with inmates.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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