14 September 2017 | Volume 66 Issue No:91   Facebook Twitter YouTube YouTube
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MAM | Marketing
Patanjali Ayurved reappears in weekly top 10 advertisers' list
Baba Ramdev has been taking on the might of the existing biggies in the Indian FMCG and related spaces right from the launch of his company Patanjali Ayurved Limited.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
 Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Oriflame ropes in Kalki Koechlin as brand ambassador
Oriflame India, a Swedish direct selling beauty brand, has roped in national award-winning actress Kalki Koechlin as its brand ambassador to launch the much-awaited campaign, "A Beautiful Change."
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MAM | Marketing
Body Shop campaigns to protect endangered Indian elephant
The Body Shop announced its latest CSR initiative for the Indian market, of commencing its Bio-Bridge project in Garo Hills, Meghalaya, India. It has pledged to help protect the endangered Indian Elephant and Western Hoolock Gibbon by constructing the Bio-Bridge with every transaction during a three month-long campaign.
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MAM | Media And Advertising
One Digital Entertainment launches Nokia campaign
Nokia, a premier mobile brand , and One Digital Entertainment, India's digital content network, have partnered to create a unique digital influencer campaign to revamp the brand's iconic tune.
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MAM | Media And Advertising
Publicis' Moorthy joins iCubesWire as head-RDX sales and trading desk
iCubesWire, a digital marketing solution and concept provider, has announced the appointment of Sabareesh Moorthy as the head - RDX sales and trading desk at its Mumbai office.
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DTH | DTH Operator
Adi, your DishTV virtual tech-assistant, joins today
Television | TV Channels
Mahesh Samat gets expanded role in Disney Asia restructure
Specials | Event Coverage
Imagine Communications to host thought-leadership sessions at IBC2017
Television | TV Channels
Delhi Transport authority Mirrors women's safety efforts
Television | TV Channels
ZEEL to unveil new look of Zee TV on 15 Oct
iWorld | VOD
India, US lead in VoD subs as global viewing increased 34 per cent
Television | TV Channels
BARC India to TRAI and MIB: Tweak legislation to make data tamper-proof
Television | TV Channels
Business news most benefitted, English GEC most affected genres: Chrome DM
- TV Advertising Outlook Gets Gloomier as More Viewers Cut Cord
- Facebook Moves to Block Ads on Fake News, Offensive Videos
Source: Bloomberg Quint
- Demand for programmatic advertising is not consistent in India, says Google's Guy Gibbs
Source: Live Mint
- Facebook introduces new rules on advertising and hate speech as a response to criticism
Source: First Post
- Programmatic advertising firm Vertoz plans 20-crore IPO
Source: The Hindu Businessline
- Clothes brand sign Kunal Kapoor as brand ambassador for 2 years
Source: Mid Day
- Revenue officials slammed over ad tax
Source: New Indian Express
- Sun TV on revival path as ad revenues improve
Source: FE
- AT&T to reinvest more ad sales into content
Source: ET Brand Equity
- Much-in-love couple Anushka Sharma and Virat Kohli shoot for an ad.
Source: Indian Express
- Nissan's top marketer more worried about Google fixing ad fraud than brand safety
- P&G is working with Amazon and Alibaba to solve the issue of 'ad overload'

Source: The Drum

- Marriage equality opponents have spent five times more on TV ads, analyst says

Source: The Guardian

- TV Ad Spend Drops As Cord-Cutting In The U.S. Accelerates

Source: Forbes

- Cord Cutting Ad Impact; Google's Olive Branch to Publishers; Media Titans at Goldman

Source: WSJ

- How SSPs use deceptive price floors to squeeze ad buyers

Source: Digiday

- Conservatives target Al Franken in ad for blue slip decision

Source: Washington Times

- Facebook Promises to Get Tougher on Hate Speech in Advertising

Source: Fortune

- Mark Clemow joins Blaze Advertising as business director

Source: Mumbrella

Movies | Hindi
Poster Boys: Old-fashioned entertainer
Poster Boys is a remake of the 2014 Marathi film, Poshter Boyz. A comedy, the film also carries a social message for men to go for vasectomy as there was no shame in doing so while also not forcing only women to take that responsibility.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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