16 October 2017 | Volume 67 Issue No:12   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media and Advertising
Isobar India bags digital duties for VIP Bags
Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for VIP Bags. Headquartered in Mumbai, VIP Bags is a part of VIP Industries, which in itself has a range of leading brands across luggage categories.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
 Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
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MAM | Marketing
Dentsu's Posterscope launches 'rateOOHmeter' benchmarking tool
Posterscope India, the out of home division of Dentsu Aegis Network, has launched its OOH rate benchmarking tool called - rateOOHmeter. The tool is one of a kind in providing detailed information on media pricing across markets in the OOH commercial ecosystem.
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MAM | Marketing
Samco assigns PR duties to Archer Freres
Samco Securities, an online discount broker, has assigned Archer Frères Communications to provide them with professional direction for image building, plan media relations and manage content across corporate communications and brand PR.
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MAM | Media and Advertising
Star Sports inspires all to 'Believe' in Kohli's mission
Star India is confident that cricket fans across the country will join to cheer the men in blue as they reach their true potential in the exciting home season.
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MAM | Media and Advertising
Videocon ad shows 'Bhabiji Ghar Par's character in liquid luminous effect
A new social media campaign #AbDikhengeAsliRang highlighting the technology of more natural colours of Videocon's revolutionary Liquid Luminous Technology has been launched with short humorous videos.
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MAM | Marketing
Manyavar's Mohey signs on Anushka Sharma
Mohey from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising lehengas, sarees, gowns and suits.
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Television | TV Channels
BARC India and DEN Networks join hands for RPD; move to boost TV viewership measurement
 
iWorld | Telecom
Jio reports operating profits in maiden quarterly financials
 
 
MAM | Marketing
Emvies '17 co-chief Sinha says it will celebrate high-impact campaigns that drove brand resonance
 
 
Television | TV Channels
Zee South biz head Prabhakaran says: "Growth trajectory is our focus"
 
Television | TV Channels
FTV India working on linear and SVoD launch by Dec '17
 
iWorld | VOD
Netflix: Kashyap, Motwane to direct parallel 'Sacred Games', targeting 5-6 originals in a year
 
 
- DD scores self-goal with Free Dish; hundreds of crores lost due to fall in viewership ratings, ad revenue
- Irrfan Khan and 'Neerja' director Ram Madhvani shoot an ad together
Source: DNA India
   
- Maharashtra government hires a dozen advertising firms to push agendas over social media
Source: ET Brand Equity
   
- Emvies 2017: Mindshare Wins Media Agency of the Year, Star India & Vodafone Win Client of the Year
Source: Ad Age India
   
- Global advertising revenues hit by brand-safety concerns
Source: The Hindu Businessline
   
- Dad Describes Diwali To Son In Heartwarming Ad That'll Make You Smile
Source: NDTV
   
- Not man, not woman, we are transgenders, says activist Gauri Sawant from the viral Vicks ad
Source: New Indian Express
   
- Despite Numerous Challenges, J&K Media Is Growing, Says Press Council of India
Source: The Wire
   
- Hustler publisher offers $10 million for dirt on Trump
Source: ET
   
 
- How Amazon is using training programs to target ad buyers
- Publishers are already feeling pain from Apple's move against ad tracking

Source: Digiday

   
- Adobe partners with 15 ad tech firms to make all fees transparent
- Why blockchain is the medicine, not the cure for advertising's problems

Source: The Drum

   
- Spotify Is Accepting Ads...And Other Small Business Tech News This Week

Source: Forbes

   
- Tobacco companies should advertise lethality of smoking, say health experts

Source: The Guardian

   
- This Publisher Is Offering $10 Million for Information That Could Get President Trump Impeached

Source: Fortune

   
- In the contextual ad battle, out-of-home beats broadcast every time

Source: Mumbrella

   
- Athletic director Bill Moos surprises WSU, leaves for AD job at Nebraska

Source: Seattle Times

   
     
Movies | Hindi
Chef: Where is the audience?
Chef is a remake of 2014 Hollywood film of the same name, written, directed and co-produced by Jon Favreau, who also essayed the lead role. Once in a while, an English movie story fits to the T catering to the Indian tastes.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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