21 July 2017 | Volume 66 Issue No:56   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
DAVP ads: Audio-visual medium gets lion's share
A sum of Rs 12.8577 billion was spent in 2016-17 in advertisements on various media by the Directorate of Advertising and Visual Publicity, the Parliament has been told.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Media And Advertising
#NoWorldWithoutGirls: eBay & Sanam launch campaign
eBay India along with Band Sanam launched its campaign #NoWorldWithoutGirls. The campaign reinforces prohibition of sex determination kits and addresses a social evil that is prevalent across the Indian society towards acceptance of a girl child.
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MAM | Marketing
TBZ associates with 'Jab Harry Met Sejal'
TBZ is launching the 'Jab Harry Met Sejal' ring campaign on 21 July with a series of consumer centric activities till the release of the Shah Rukh Khan-Anushka Sharma film on 4 August, 2017, with different interactive elements such as 'Seek the Ring'; 'Meet and Greet with SRK & Anushka'; and 'Limited Edition Box on Purchase of the Ring'.
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MAM | Marketing
Sony Yay! partners with India Kids Fashion Week
Sony Yay!, the newest offering from Sony Pictures Networks India, has partnered with the latest edition of the India Kids Fashion Week as the official kids channel partner.
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MAM | Marketing
Oppo & Times ask -- What's your Fresh Factor?
The Times of India in collaboration with Oppo brings the 10th edition of the most coveted personality and talent hunt across colleges in India, Oppo Times Fresh Face 2017. The property has been a calendar event among collegians since its inception as it brings together students, from different cities, showcasing their unique talents.
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MAM | Media And Advertising
Grey's 4-week Salim show TV campaign launched
92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim.
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iWorld | Social Media
Vidooly ranks BloombergQuint as most popular biz news publisher on FB video
 
Television | TV Channels
TLC to launch India's first-ever women's comedy show on 24 Sept
 
 
Television | TV Channels
Jeep Compass drives into Khatron Ke Khiladi - Pain in Spain
 
 
iWorld | OTT
Reliance Industries buys Balaji Telefilms stake for Rs 4.13 bn
 
Regulators | High Court
No BRR implication on b'caster & DPO link flawed: Vijay TV, IBF affidavit rejected
 
Regulators | I&B Ministry
MIB asks teleport operators to give exact location in 7 days
 
Regulators | I&B Ministry
No pre-censorship of TV shows, reiterates MIB
 
 
- Directorate of Advertising and Visual Publicity spent about Rs 1,286 crore in 2016-17: Government
- FCB Interface Ropes in Ferzad Variyava as Group Creative Director
Source: ET
   
- Top Advertisers of the Week: HUL is the Top Advertiser & Amazon is the Top Brand
Source: Ad Age India
   
- Audi pulls 'sexist' China ad after public outcry
Source: Live Mint
   
- Tackling gender stereotypes: Are new ad rules the answer?
Source: MW
   
- Ad claims misleading, modify it, ASCI tells Coconut Development Board
Source: TOI
   
- Jaago Re aims to stir a dialogue on gender inequality with its latest ad campaign
Source: ET Brand Equity
   
- Tata Sky signs actress Nayanthara as brand ambassador, South
Source: India
   
- Google doodle honours Marshall McLuhan, the man who predicted Internet
Source: DNA India
   
- This Audi China ad comparing women to used cars is outrightly sexist!
Source: FE
   
 
- Revlon Consolidates Its Multimillion-Dollar Global Ad Business With WPP's Grey and MediaCom
- Why the U.S. Ad Industry Will Never Regulate Gender Stereotypes

Source: Ad Week

   
- Tune's new platform tackles mobile ad fraud

Source: VB

   
- The IAB finalizes its new ad standards

Source: TC

   
- Advertising labor rates remain stable, despite ongoing concerns among agencies

Source: The Drum

   
- Tech Disruptors' Growth Analyzed in New Video Advertising Bureau Report

Source: Broadcasting Cable

   
- Audi Takes Heat for Ad That Suggests Husbands Shop for Brides Like They Do for Cars

Source: NBC News

   
- What's The Best Ad Format For Your Brand's Story?

Source: Forbes

   
- Delta Goodrem Apple ad criticised by advertising authority for setting 'bad example'

Source: Stuff

   
     
Movies | Hindi
Jagga Jasoos - a disappointment both as a musical and as a comedy
Describing a film as a musical is a misnomer as the genre does not exist and in any case music as we knew it has virtually ceased to exist Hindi films which have lyrics that pass off as songs.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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