8 December 2017 | Volume 67 Issue No:50   Facebook Twitter YouTube YouTube
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MAM | Marketing
Harish Shriyan elevated as Omnicom Media Group CEO
Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group's four offices in the country and will drive the company's expansion process to meet the demands of new growth.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
MullenLowe Media Mub comes to India as Lintas MediaHub
MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group's omnichannel agency, PointNine Lintas.
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MAM | Marketing
Nestle retains Zenith as AOR
Nestle India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.
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MAM | Marketing
Happy mcgarrybowen launches Delhi-Gurgaon ops
The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and to partner with more clients.
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Television | TV Channels
Hindi news channels alter programming for Gujarat elections
Cable TV | MSO
MSOs move Madras HC seeking relief on inter-connect pacts
Television | TV Channels
B4U Music to launch 'In the Mix'
iWorld | OTT
BigRock and Neustar tie up with TVF to promote the .biz extension
Television | TV Channels
Comment: The rise and rise of Uday Shankar
Television | TV Channels
Food content dominates viewership on lifestyle channels
Television | TV Channels
News Corp's new ad network takes on Facebook, Google
- Bain wins WPP support for $1.4 billion Asatsu-DK buy
- Poker Sports League ropes in Viswanathan Anand as Brand Ambassador
Source: ET
- Nestle India retains Zenith as media agency
Source: Live Mint
- Key to Pandora's turnaround: a better advertising platform
Source: Reuters
- Zomato Ad With Judwaa Twist Made Anu Malik Smile
Source: NDTV
- International round-up: Ford sells cars online in China, US ad mocks Jesus's parentage
Source: MW
- Chennai: Differently abled Model shoots her first ever Ad
Source: Siasat
- Bain Prepared to Spend $900 Million for Advertising M&A in Asia
Source: BQ
- Huawei P11 may come with three cameras on the back to take whopping 40MP photos
Source: India Today
- Iceland says celebrity-driven ads are now a 'thing of the past'
Source: MW
- Ronnie Screwvala: Indian media needs phenomenal and visionary entrepreneurs
Source: ET Brand Equity
- Omega Launches New Tresor Ladies Watch, Ad Campaign Stars Kaia Gerber, Cindy Crawford's Daughter
- Laurie Keith, VP Of Media At Ad Council On How And Why To Use A Chatbot

Source: Forbes

- Avocados From Mexico Returns to Super Bowl for Fourth Ad

Source: Variety

- Steyer's impeachment ad cut from 'Fox and Friends,' again

Source: Washington Post

- Moore's Dem opponent tells voters in new ad: 'I'll never embarrass you'

Source: The Hill

- TV Ad Spend Weekly: A Google Home for the holidays

Source: The Drum

- 'We had to pull all of our ads off YouTube': Marketers sound off on brand safety

Source: Digiday

- CEO of fashion ad firm Laird + Partners leaves after just 10 months

Source: NY Post

- Yomob's $3 million funding widens access to ad monetization optimization

Source: VB

- This smart urinal will show you ads while you pee

Source: The Verge

- A Disney-Fox deal is not just about Netflix - it also has major ad sales ramifications

Source: BI

Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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