21 August 2017 | Volume 66 Issue No:75   Facebook Twitter YouTube YouTube
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MAM | Marketing
Guest Column: Are you good enough to be a CEO: The 4 'Selfie' Check-up
It is within everyone's grasp to be a CEO. There are secret opportunities hidden inside every failure. Life is not really a solo sport - even if you're the CEO. Being a CEO is at least twice as hard as the next hardest position in a company. It is really, really hard. This is especially true with founder CEOs.
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Virat -- 'Go Smaaash It!'

TThis film is the perfect testament to the brand's strength as it resonates with the cricketer's brand and showcases the excitement of playing and partying. Incorporating an element of dynamism by using VFX technology to showcase the space in an interesting context, the film focuses on positioning Smaaash as a fully equipped entertainment destination with cutting-edge innovative technology that makes Smaaash games very immersive. The campaign film demonstrates an engrossing gaming experience at Smaaash as the cricketer indulges in different games from Cricket, Go Karting and Virtual Reality to just partying and having a great time. The catchy music and the campaign's call to action - "Go Smaaash It" resonates with today's generation.

 Ashmith Kunder
Purpose of the ad:

This campaign serves as a great way to convey to the audience the various features it has to offer. Using a famous cricketer as a way to grab eye-balls, the idea is to drive familiarity. Instead of doing a conventional, boring "demo" video, it was decided to redefine it through a 'Smaaashing-rap' music video: an interesting, memorable way to see all that Smaaash can provide. The brand name was incorporated in the communication to make it a part of the vocabulary and use it as an adjective to define 'Gaming' in India."

Creative Agency:
Rediffusion Y&R
Production House:

Lemon yellow sun films


Vinod P Vijay

    Watch the Video
MAM | Media And Advertising
Anil S Nair inducted into Saatchi & Saatchi global leadership team
L&K Saatchi & Saatchi India CEO and MD Anil S Nair has been inducted into the new global leadership team of Saatchi & Saatchi. The new team under the able leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand and its business.
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MAM | Media And Advertising
ITC TVC: 'Engage' in playful chemistry
Engage, a fragrance brand, has unveiled a new thematic campaign to introduce its range of pure intense perfume sprays for men and women. In this new television commercial, Engage reflects on its brand core to capture the intrigue and excitement of couples in love, engaging in playful chemistry.
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MAM | Marketing
Bengaluru's Fastrack Music Run attracts 8,000 footfalls
Braving torrential rain, 8,000 people came to the Bengaluru leg of the Fastrack Music Run on Saturday, 19 August 2017. The event creators Fresh Events Global, The Music Run™, managed to rope in a r of sponsors - these included Titan Company Limited's funky brand Fastrack as the title sponsor.
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Television | TV Channels
DD Kashir: Prime Focus, Beehive & Grasshopper shortlisted for packaging
Television | TV Channels
Doordarshan sourcing agencies' pre-bid meet on 30 Aug
Television | TV Channels
ABP News' 'Love aur Dhokha' revisits 6 untimely deaths
Television | TV Channels
Sponsored serials: Doordarshan issues new invite for eight genres
Television | TV Channels
Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets
Cable TV | MSO
Den receives Law Tribunal nod for restructuring
Regulators | TRAI
TRAI to host APAC regulators' meet in Delhi
- Why Comio Wont Bombard Ad Spots in India Like Other Chinese Players
- Indostar TMT Showcases Strength, Performance & Reality in its New Spot
Source: Ad Age India
- Amagi Media Labs' Baskar Subramanian reveals his success mantra
- Anil S Nair joins Saatchi & Saatchi's global leadership team
Source: ET Brand Equity
- Lemons were status symbol in ancient Rome: study
Source: BS
- Female India football star Oinam Bembem Devi receives Arjuna Award
Source: India Today
- TS Govt's full page ad felicitating Venkaiah faces backlash
Source: Telugu360
- Have Deepika, Ranveer left Padmavati director Bhansali terribly miffed?
Source: IB Times
- NBCUniversal's Ad Sales Queen Upended the Industry Once Before. Now She's at It Again

Source: Ad Week

- Torrid experiences customer backlash after controversial body positivity ad

Source: Foxnews

- Van Jones: "There was only one white guy in Hillary Clinton's ad - and it was Donald Trump"

Source: Salon

- In First-Ever TV Ad, Patagonia Targets Trump Administration

Source: Mediapost

- Mobile Games Rethink Ads: Roadblock or Reward

Source: Fox Business

- How to turn a TVC into a Facebook ad, the PockeTVC way

Source: Mumbrella

Movies | Hindi
Bareilly Ki Barfi -- Insipid
Small town Uttar Pradesh love stories are the in thing, quite a few having worked at the box office to varied degrees of success. Last week's release Toilet- Ek Prem Katha, was one such film. The advantage with basing a film in this region is that the subject can take all the liberties it wants, the making is economical and,
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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