30 August 2016 | Volume 64 Issue No:32   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
Mahendra Upadhyay is Mindshare's Data & Technology head
Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data and Technology. His role has been effective from July 1, 2016. In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare.
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McDowell's No1 Soda the 'No1Yaari'
 
 
Storyboard:

video starts with MS Dhoni (Mahi) and his childhood friends (yaars), who have come together for the first time to show the world their #No1Yaari that has transcended through the years. The trio from Ranchi, have been together through thick and thin, and never resist celebrating their asli yaari at every opportunity they receive. Mahi and his friends have seen each other through all the hardships and successes and have always stood by each other's side.

 
Creative Agency:
DDB Mudra
 
Language:
Hindi
 
Duration:
3.04 minute
 
 
Purpose of the ad:

McDowell's No1 Soda by United Spirits Limited - A Diageo group company has long been celebrating the bonds of brotherhood and bringing close friends together. In 2014, McDowell's No1 Soda launched the 'No1Yaari' campaign with a 7-minute digital short film which has garnered over 11 million views and features a truly heart-warming song by Mohit Chauhan to honour those cherished, meaningful friendships that enrich our lives.

 
Brand:
McDowell's
 
Client:
McDowell's
 
Medium:
Digital
 
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Movies | Hindi
Zee Anmol Cinema to launch on DD Freedish
Free to air (FTA) is the new buzzword in television, especially considering how well the non-pay TV channels are doing. Adding another one to its channel cluster is Zee Entertainment Enterprises Ltd (ZEEL).
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Television | TV Channels
Beyonce dominates MTV VMAs 2016
Beyonce has topped the winners list at this year's MTV Video Music Awards that was held in New York, after scoring a string of top honours, including video of the year for her politically charged song, "Formation" and best female video.
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Television | TV Channels
PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo
 
 
MAM | Marketing
Unilever bags max at Zee Mindspace Awards
 
 
Regulators | TDSAT
TDSAT permits MSO defaulter to clear decretal dues by mid-November 2016
 
Movies | Hindi
Zee Anmol Cinema to launch on DD Freedish
 
Television | TV Channels
Beyonce dominates MTV VMAs 2016
 
MAM | Media And Advertising
Mahendra Upadhyay is Mindshare's Data & Technology head
 
 
- Trump PAC Says 1-800 Ad Approach Is Building Supporter Data
Source: Ad Age India
   
- Flipkart's New Ad Pokes Fun At The Gorkha Community And People Are Certainly Not Happy
Source: India Times
   
- Finally, not a 'healthy oats' ad
Source: Financial Express
   
- Priyanka Chopra is NOT getting Rs 15 crore for an ad campaign!
Source: Bollywood Life
   
- CRPF to appoint PV Sindhu as Commandant and brand ambassador
Source: Indian Express
   
- Donald Trump Plans Major Ad Buy After Weeks Of Being Outspent
Source: NDTV
   
- Sunfeast Dark Fantasy's new ad campaign will make you say, 'can't wait, won't wait'
Source: ET Brand Equity
   
- Career-Driven Women Aren't Self-Centred: This Ad Explains it All
Source: The Quint
   
- Noida authorities to monitor outdoor ads
Source: TOI
   
- Virat Kohli steps in as Brand MS Dhoni diminishes; past icons give way to younger guns
Source: First Post
   
 
- Saatchi New York Cuts CEO and CCO in Leadership Overhaul
- This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other
- Podcasting, Once a Niche Labor of Love, Now Can Open Doors in TV and More
- Facebook's Ads Manager Went Completely Dark for Some Marketers Over the Weekend

Source: AD Week

   
- Donald Trump Is Spending $10 Million on a New Ad Campaign

Source: Fortune

   
- Democrats delay ad spending on Ohio Senate race

Source: Washington Times

   
- The rise of the "unbranded" pharmaceutical ad

Source: CBS News

   
- Passwaiter Replaces Wilner at Kantar Political Ad Unit

Source: Broadcasting Cable

   
- Donald Trump Finally Begins Major Spending On Television Ads Against Hillary Clinton

Source: Huffington Post

   
- In Lithuania, one site is using its journalists to fight ad-blockers

Source: Poynter

   
- Omnicom wins McDonald's ad account worth nearly $1 billion

Source: Chicago Tribune

   
     
Movies | Hindi
'A Flying Jatt' is passable kid stuff
The producers of A Flying Jatt, Balaji Motion Pictures, takes a total diversion with this film. From their earlier blend of films with mainly adult themes, they have moved to a film that caters to children and the preteen lot.
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Movies | Hollywood
AXN presents back to back seasons of Orphan Black
It's time to put on our thinking caps and get mind rushed as one of the most entertaining and popular sci-fi drama Orphan Black is back, right from the beginning.
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