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| Storyboard: |
In the new TV ad film, conceptualized and created by Dentsu Marcom, Priyanka Chopra is shown introspecting on her life and on what people say of her. She mulls over these things as she climbs down a majestic staircase in a grand hotel. The film ends with a simple, spontaneous act of goodness where she helps a hotel staff member. With this, she deduces what goodness is actually all about: 'Not what people say about you, but what you do.'
What makes the film stand out is that perhaps for the first time in the Indian advertising industry, a celebrity is shown pondering over and deriding herself. Only towards the end of the film does the theme change as Priyanka articulates that it doesn't matter what people say about you as long as you are on the path of righteousness. |
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| Purpose
of the ad: |
Rajnigandha Silver Pearls, the popular mouth freshener brand from the multi-diversified conglomerate, Dharampal Satyapal Limited (DS Group) has launched its new TV ad campaign. Featuring the brand ambassador and Bollywood diva, Priyanka Chopra for the second time, the TVC takes forward and firmly re-establishes the brand's core communication and philosophy: Achchai ki ek alag chamak hoti hai.. |
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| National Creative Director: |
| Titus Upputuru |
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| Creative Team: |
| Titus Upputuru, Jitendra Kaushik, Vishal Mittal, Vivek Verma |
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| Account Management: |
| Sunita Prakash, Payal Dhawan, Ayesha Mehra |
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| Planning: |
| Rabia Sooch |
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| Director of the film: |
| Llyod Baptista |
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| Director of Photography: |
| Tassaduq |
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| Producer: |
| Ishaan, Amit |
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| Music: |
| Hanif Shaikh |
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| Photography (print): |
| Prasad Naik |
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| Producer (print): |
| Allan |
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| Medium: |
| TV, Digital, Print |
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