12 October 2015 | Volume 42 - IssueNo:33   Facebook Twitter YouTube YouTube
 
 
 
MAM | Media and Advertising
CouponDunia preps up for Diwali sales bonanza
In a highly competitive scenario, a strong strategy is required to build a long term relation with their affiliates in order to achieve healthy business
continue reading...
 
 
 
 
Irreconcilable Differences: Kohler campaign
 
 
 
Storyboard:

The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign is a TVC on irreconcilable differences directed by the experienced Vinil Mathews, from Breathless Productions, who also directed the hit feature film Hasee toh Phasee. Interestingly this TVC shows how the new, unique and luxurious toilet – The Veil helps in reconciling a millionaire couple going through separation.

 
Copywriter :
Shreyansh Byala
 
Vice President Client Services:
Kabir Singh Baidwan
 
Account Supervisor :
Arjun Shankar
 
Vice President Planning:
Sarabpreet Bedi
 
Planning Director:
Saumya Baijal
 
Language:
English
 
Duration :
40 second
 
Medium:
TV, Digital
 
 
Purpose of the ad:

With the concept of toilet millionaire seeing a rise around the globe, Kohler - a global leader in kitchen and bath designs unveils their new campaign titled 'Irreconcilable Differences'. As a part of this exciting campaign, Kohler showcases their commitment to design & technology by introducing yet another differentiated product - The VeilIntelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers.

 
Production House:
Breathless Films
 
Director:
Vinil Mathew
 
Producer :
Swadha Shetty
 
Agency:
Ogilvy & Mather, Gurgaon
 
President :
Kapil Arora
 
Executive Creative Director :
Ajay Gahlaut
 
Senior Creative Director:
Nitin Srivastava
 
Associate Creative Director :
Amrish Kondurkar
    Watch the Video
 
 
     
MAM | Media and Advertising
Titan marketing campaign wins at World Watch Awards
Marketing categories had been included for the first time in the Watch World Awards hosted by the Chitralekha Group here.
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Regulators | I&B Ministry
FTII students expected to meet MIB MoS Rajyavardhan Rathore
I&B secretary Sunil Arora, in a brief second round of discussions with the students in Mumbai took their opinion on proposals to make FTII an institution of excellence
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MOVIES | Hindi
MVP Entertainment to release 'Baahubali' in seven countries
MVP Entertainment will release the film in Indonesia, Thailand, Vietnam, Laos, Cambodia, Myanmar, and Timor-Leste.
continue reading...
 
 
 
 
   
   
   
   
 
 
   
   
 
 
DTH | DTH Operator
Airtel Digital TV launches 4K UHD channel
 
Regulators | TDSAT
TDSAT asks Mahua Media for Tata Sky's payment schedule
 
iWorld | Social Media
HomeShop18 launches '18 Shringaar' a revolutionary makeover show
DTH | DTH Operator
Airtel Digital TV launches 4K UHD channel
 
MOVIES | Hindi
MVP Entertainment to release 'Baahubali' in seven countries
 
Television | TV Channels
Sony Six to live telecast Vijender Singh's first professional fight
 
Television | TV Channels
Star Plus 'AKRHZ' aims to infuse optimism in life with Amitabh Bachchan
 
Regulators | TDSAT
TDSAT asks Mahua Media for Tata Sky's payment schedule
 
MAM | Media and Advertising
CouponDunia preps up for Diwali sales bonanza
 
Television | TV Channels
Epic to celebrate one year with 2 new shows by Mahesh Bhatt & Devdutt Pattanaik
 
- Mobile ad-blockers may wipe out billions in revenue
- Brand bamboo as state symbol: DoNER minister tells Tripura
- Bengaluru is home to 5 of India's 8 unicorn startups
Source: TOI
   
- Ads galore for Parsi Punchayet elections
Source: DNA India
   
- 60 Cr Ad Money For Rajamouli Dad's Film
Source: Gulte
   
- IPL title sponsorship: PepsiCo denies bid to change BCCI contract
- Volkswagen scandal won't hurt German brand, Frank Appel tells Sueddeutsche
Source: ET
   
- India climbs one rank with a 32% sprint in brand value
- Govt asks industry to list top 5 tax issues
- Cadbury 5Star: A field guide to getting lost

Source: BS

   
- JWT's Bhaskar Thakur Joins OYO Rooms as Head, Brand Strategy

Source: Ad Age India

   
- Building your personal brand

Source: Bangalore Mirror

   
- Farmers launch anti-coal mine ad blitz
Source: Yahoo
   
- Buy Bagful of Rice, Get Mobile, Goodies Free, Only in Tiruchy
Source: New Indian Express
 
- RNC hits Hillary Clinton in prebuttal ad to debate
Source: CNN
   
- Political ad spending to be unprecedented this year

Source: USA Today

   
- 'Family Group' Is Fuming Over The Campbell's Soup Ad With Gay Dads
Source: Huffington post
   
- Apple Dumps Ad-Blocking Apps Over Privacy Fears
Source: Information Week
   
- Apple culls ad blockers
Source: NBR
   
- Black Friday 2015 Rumors: Sales Ads Leaked For Wal-Mart, Best Buy, And Groupon
Source: i Digital Times
   
- Fnatic crush Cloud9 with their secret weapon-AD carry Kennen
Source: Daily Dot
   
- Blocking the blockers; Mi9 and The Guardian tackle ad blocking
Source: AD News
   
- Rutgers AD Julie Hermann on Norries Wilson: 'Truly we're lucky he was here to step in'
Source: NJ.com
   
- Jennifer Aniston Emirates Ad 'Snobbiest Ever,' Says YouTubers; Recently Married, Former 'Friends' Actress Bags $5M For Commercial
Source: KD Rama Stars
   
- New ad campaign asks why we love Las Cruces
Source: lcsun.com
     
MOVIES | Hindi
MVP Entertainment to release 'Baahubali' in seven countries
MVP Entertainment will release the film in Indonesia, Thailand, Vietnam, Laos, Cambodia, Myanmar, and Timor-Leste.
continue reading...
 
MOVIES | Hollywood
Martin Scorsese to receive 2015 Lumiere Award
The third edition of the Classic Film Market will take place from 14 - 16 October.
continue reading...
 
         
   
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