The film takes you on a journey to show you the love with which Tata Sampann gets the ingredients to you, just the way nature intended it to be. India's finest chef Sanjeev Kapoor offers guarantee of purity and authenticity of every pack of masala as a co-creator. The celebrity chef also features as the brand ambassador in the campaign.

The campaign highlights the brand's promise of bringing the most pure and authentic masala to its consumers.