The Internet has completely transformed the way we live our lives. Everyday people are discovering new opportunities and finding newer and better ways of doing things on the web to get ahead in life. #TogetherOnline is an effort to empower women in India with the knowledge of Internet and how they can use it do different things in their daily lives. To take this concept further, Google India along with Lowe Lintas Delhi conceptualized a film to inspire young, Internet-savvy people to help their mothers explore a whole new world - that of the Internet. The film highlights the innocent fear of the first day of stepping into a new world.

The film is based on a relationship between a mother and a daughter and captures the moment of realization of how at times our parents really need our support to learn and discover new things. Busy youngsters don't have the time or energy to teach or guide their mothers when it comes to something as alien as the digital world. The only way to connect to them was to tap into an idea that could move them. The task was to capture the correct emotion that would drive young people to give back whatever they could to their mothers. This insight was used as the key trigger. A kid's first days at school has an emotional similarity with mother's first days on the Internet - the nervousness, the hesitation, the alien environment, it's the same. This realisation forms the basic premise of the script.