Indiantelevision.com's The Ad Linx Reporter dated 9 March 2015 - Global and Indian advertising news, information and data at your fingertips

09 March 2015 | Volume 40 - Issue No:81

visit website: www.indiantelevision.com

MAM | Media And Advertising

"2020 is when digital will command one third of all media spends & that is a significant market to go after": Rajiv Dingra

Dingra talks about the evolution of digital space, life after Dentsu acquisition, his future plans and much more.

#TayyariJeetKi with Bournvita

Purpose of the ad:

The TVC says that parents are no longer just bystanders, but partners in their child's journey. Today mothers see Bournvita as a brand which partners the journey of their children and prepares them for the challenges that lie ahead of them with confidence. Parents also see Bournvita as their partner in parenting through the inspirational stories that the brand has told.

Storyboard:

The ad campaign is emotional and inspiring, in an otherwise functional category and interweaves insights to the Bournvita philosophy of 'Tayyari Jeet Ki'.

Client:

Bournvita

Agency:

Ogilvy & Mather

Creative team:

Ryan Mendonca

Production house:

Good Morning Films

Media used:

Television, Digital

Watch the Video

MAM | Marketing

Cinema advertising to grow at 20%: Interactive Television’s Ajay Mehta

Telecom has started advertising recently on cinema on both single screens and multiplexes as it seeks to penetrate in Tier III and rural markets, like the FMCG category.
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MAM | Media and Advertising

NewsX launches new campaign targeting youth

After establishing a position with News Not Noise, NewsX launches ‘See Beyond’ campaign to enhance its brand valuation.
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iworld | E-Commerce

Myntra app ranks number one in fashion shopping category

Gets 90 per cent traffic from mobile platform and 50 per cent contribution from Tier 2 and 3 markets.
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Exec Speak | Videos

In Conversation with Rajeshree Naik

The fourth episode of Talking Point with Ritwika Gupta features one of the most known names in the digital content space. Rajeshree Naik who is more famously known as a co-founder of the PING Digital Broadcast Network, is also someone who has had a long run in the marketing sphere as well. Naik loves thinking and creating content for today's generation with digital at its core. In this edition of Talking Point with Ritwika Gupta she shares her motivation for creating online content, her love for different recipes and much more about her life.

Spirituality | Features

Weekend Watch | Features

Life lessons from the top

Weekend Watch

Movies| Hindi

Shraddha Kapoor receives vintage Piaget gold watch from dad Shakti Kapoor for birthday

TELEVISION | TV Channels

Star Movies to premiere ‘Kick-Ass 2’

TELEVISION | TV Channels

9X Jhakaas Music Yatra - Bhima Festival to air on 7 March

iworld | Over The Top Services

This holi celebrate your own colour with 'Lakme School of Style' at #fame

TELEVISION | TV Channels

Big Magic set for a week-long Holi celebration

TELEVISION | TV Channels

This Holi Max2 spreads the colours of Hindi Cinema

Regulators | I&B Ministry

Govt. moves to stop screening on internet websites as notice is issued to two lawyers

MAM | Media And Advertising

"2020 is when digital will command one third of all media spends & that is a significant market to go after": Rajiv Dingra

Cable TV | Multi System Operators

SitiCable East eyes 2 lakh broadband connections by FY16

MAM | Media And Advertising

West Bengal govt initiates cleanliness campaign in Kolkata

Technology | Software

Contest for PMO mobile app launched; winner gets trip to US

Regulators | TRAI

Telecom spectrum bid: Rs 77,000 crore committed by end of round three

iworld | e-commerce

Myntra app ranks number one in fashion shopping category

	Airtel to double 4G network by next fiscal: Mittal
	Source: India Gazette

	Selfie amplifie brands reach as Tata Docomo, ITC invites followers to post their holi pictures on social media
	Quikr may raise Rs 900 crore from Steadview Capital, existing investors
	Hakuhodo Percept wins Rs 100 crore Maruti account for new car
	Snapdeal and HDFC Bank tie up to launch co-branded credit card
	Source: ET

	'Mauka' Man Gets Back In A Pakistan Jersey From the 1992 World Cup Match!
	Source: India Times

	Ads That Also Sell an Idea
	Source: New Indian Express

	Quikr set to enter billion-dollar club
	Source: TOI

	Kerala Tourism's backwaters campaign wins Golden Gate Award at ITB-Berlin
	Source: Net Indian

	McDonald's and Coke Get a Rap for Super Calorific Products
	Source: NDTV

	Fresh Prince of Bel-Air Still Hip With Instagram Audiences
	CarMax Awards Its Media Business
	Tumblr's Creatrs Network Shares Its First Marketing Results
	As Boxing Returns to Prime Time, Will Ad Dollars Follow?
	Source: AD Week

	International Women's Day: SA ad agencies produce provocative domestic violence ads
	Source: Daily Maverick

	Pandora to test an ad-free "day pass" for 99 cents
	Source: Phonearena

	High school AD keeps Celtics' practice a secret
	Source: Boston Globe

	The Media Column: ITV ratings are falling, but with digital and ad revenues up, US buyers are interested
	Source: Independent

	Charleston's Joe Riley mentions anti-union site in Boeing ad
	Source: The State

	Local waiter hopes Craigslist ad will prompt customers to pay for tab
	Source: Fox 4kc

MOVIES | Hollywood

Hong Kong Intl Film Fest to showcase 260 films from 56 countries

Committed to the development of a vibrant film culture in Hong Kong and Asia, the Society organises two annual flagship events in March and April.
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MOVIES | Hindi

‘Badmashiyaan’: Nothing of that sort

The two films released this week at the box office - ‘Badmashiyaan’ and ‘Dirty Politics’ - have not much to offer.
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