KOLKATA: SitiCable East, a cable TV multisystem operator (MSO), which launched ‘SitiBroadband’ two years ago, aims to reach two lakh homes in the eastern region including West Bengal, Jharkhand, Bihar and Assam by the end of current fiscal 2015-16. It should be noted that the MSO, at present, provides broadband services to more than 60,000 homes.

Additionally the company will also be looking at creating awareness about its broadband services via a campaign. “We shall inform prospective customers through various activities. We will organize BTL activities and let people know through our distribution network and we shall put up hoardings sooner,” said Siticable Kolkata director Suresh Sethiya.

“We have already invested in broadband. In a digital addressable era, broadband and VAS will become an important differentiated offering. We are upbeat about our penetration and growth in eastern region as our combo pack will be a value addition,” he added.

Last year, when it was launched, the MSO had a cable customer base of around 12.5 lakh in West Bengal. SitiCable was eyeing 10 per cent of the cable connection for SitiBroadband by providing a combo pack and value addition to the customers in the first year.

Sethiya expressed interest in developing it as a second major revenue source as it has more direct control over customers and the company can explain about the service as well.

An Ethernet cable carries the broadband signals between modem, router, computer, and other wired Internet-capable devices. 

Namit Dave a cable analyst said that broadband and value-added services, which suppressed revenue streams so far will get a major boost as the country advances towards the complete era of digitisation of cable TV. The MSOs are rolling out packages on a major scale.

While another analyst said that broadband is a very good business now with less investment and promising higher revenue, SitiCable will thread a new path in a big way.