| |
| Purpose
of the ad: |
|
Bikes have been a predominantly male driven category and most ads induce buyers to think rationally. We wanted to break free from this rationality approach and talk about how Bajaj Discover can play a vital role in their lives. The Zing Zong ride will showcase couples rekindling romance. It effectively communicates the message that no matter what, in life one must not compromise on fun, joy and romance.
|
| |
| Storyboard: |
|
The campaign titled "Bajaj Discover Life Banaye Zing Zong‟ explores typical married relationships and highlights how the spark gets lost over time. Discover, powered by its unique DTSi engine, promises to help couples across India bring the spark back and make their life "Zing Zong‟ again. Three films titled Brake, Cross Leg and Bag address three specific barriers that symbolise the missing spark.
|
|
|
| Client: |
|
Bajaj Auto |
| |
|
Agency: |
| Leo Burnett, Mumbai |
| |
| Creative
team: |
|
Hemant Sharma, Kevin Lobo, Trishna Parkash, Sriram Iyer, Ashish Sharma, Vikrant Wadekar, Deepak Jage |
| |
| Production House: |
| Nomad Films |
| |
| Media
used: |
| TV, Print, Radio, Outdoor, Cinema |
|
