Chrome Data: English entertainment channel genre sees growth in OTS

MUMBAI: Week 12 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, saw a spike in the English Entertainment channels genre in the eight metros. With a 11.3 per cent growth, the genre was led by Comedy Central with 54.7 per cent OTS. 

This was followed by the English movie space, which grew by 4.9 per cent in the eight metros. Movies Now topped the category with 67.1 per cent OTS.

English News channels in the eight metros too saw a hike and noted 2.6 per cent with Times Now leading the chart with 76.7 per cent OTS.

Last but not the least; Infotainment channels saw a growth of two per cent in all India with Discovery topping the chart with 82.8 per cent OTS.

Talking about the losers this week, Business News channels in the eight metros and Hindi News channels in the Hindi Speaking Market (HSM) saw a dip in their OTS. While Business News channels dropped by one per cent OTS, the Hindi news channels dropped by 0.4 per cent OTS.

In the Business News channel space, Zee Business topped the chart with 81.3 per cent OTS, while ABP News topped in the Hindi news channels with 95.9 per cent OTS.

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