10 March 2015  | Volume 40 - Issue No:82   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
WPP reports record euro 1.5 billion annual profit

The agency expects to grow net sales by three per cent in 2015 and is looking at a headline operating margin target of 0.3 margin points, excluding the impact of currency.

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#WomenOnTop: Breaks free from the stereotypes

 
 
 
Purpose of the ad:

The new campaign by BlueStone reflects the new energies of modern day relationships, applauding powerful, strong women. The campaign salutes modern women who have broken the ground rules, crashed the ceiling and command the world stage.

 
Storyboard:

The new film from BlueStone.com reflects that while women are no longer confined to the kitchen, men equally participate in the household chores and support their woman. The new age men applaud women for their courage and confidence in fulfilling their dreams. BlueStone celebrates the progressive, confident and passionate woman who makes her own choices and does not live to regret them at all. The campaign reflects the relevance of the interrelation between the couple, making them understand the importance of dedicating love and affection to the woman in their lives.

 
Client:
BlueStone
 
Agency:
BlueStone
 
Creative team:
BlueStone
 
Production house:
Next Generation Productions
 
Media used:
Print, Digital
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MAM | Media and Advertising
Madison Media bags media rights for Bandhan Bank
The microfinance entity, which was set up in 2001 to address poverty, has selected Madison Media to handle media rights.
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MAM | Marketing
American Swan ropes in Sidharth Malhotra as brand ambassador
The actor will lend his youth appeal and popularity to promote American Swan's latest fast-fashion, youth collection of apparel and accessories - 'As Original.'
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TELEVISION | TV Channels
Chrome data: English News channels the only losers
In week 10, the genre saw a drop of 0.5 per cent with Times Now leading the category with 77.1 OTS.
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TELEVISION | Production House
Reliance Entertainment inks 50:50 JV with Phantom Films
 
iWorld | e-commerce
News Corp acquires Indian tech media company VCCircle
 
TELEVISION | TV Channels
9X Jhakaas Music Yatra - Bhima Festival to air on 7 March
 
iworld | Over The Top Services
This holi celebrate your own colour with 'Lakme School of Style' at #fame
 
TELEVISION | TV Channels
Big Magic set for a week-long Holi celebration
 
TELEVISION | TV Channels
This Holi Max2 spreads the colours of Hindi Cinema
 
TELEVISION | TV Channels
Colors & Ekta Kapoor partner for Television Style Awards
 
iWorld | e-commerce
News Corp acquires Indian tech media company VCCircle
 
TELEVISION | Production House
Reliance Entertainment inks 50:50 JV with Phantom Films
 
Technology | Software
Zee adds &TV HD, Ten Cricket channels to mobile app
 
TELEVISION | TV Channels
Farewell Editor
 
MAM | Media And Advertising
Madison Media bags media rights for Bandhan Bank
 
iworld | eNews
Demand for skilled cyber security professionals in India expected to rise
 
- Reliance Entertainment to partner Phantom Films
  Source: News x
   
- McDonald's to use chicken raised sans antibiotics
Source: The Hans India
   
- YouTube draws flak over policy revision on content tie-ups
Source: Digit
   
- Hakuhodo Percept Wins Maruti Suzuki's Ad Campaign Order; YRA Hatchback Coming in May?
- Apple's Music Streaming Service Set for June Debut and it Isn't Free
Source: IB Times
   
- Selfie amplifie brands reach as Tata Docomo, ITC invites followers to post their holi pictures on social media
Source: ET
   
- This ancient mobile phone TV ad managed to perfectly predict the future
Source: BI
   
- Flipkart Acquires Mobile Ad Network Company AdIQuity
Source: Deal Curry
   
- American Swan announces Sidharth Malhotra as brand ambassador
Source: Financial Express
 
- Trojan Turns Sex Education Into a Cards Against Humanity-Style Game
- Fresh Prince of Bel-Air Still Hip With Instagram Audiences
- Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?
- Ad of the Day: Microsoft Urges Girls to Stick With Science on International Women's Day
Source: Ad Week
   
- Backlash after anti-marriage equality ad debuts on Mardi Gras night
Source: The Age
   
- Houston's Mack Rhoades expected to be named new AD at Mizzou
Source: CBS Sports
   
- Native Advertising Can Actually Boost Display-Ad Sales, Report Says
Source: Ad Age
   
- Veenome to become 'video arm' of Integral Ad Science
Source: Biz Journals
   
- Local waiter hopes Craigslist ad will prompt customers to pay for tab
Source: Fox 4kc
   
- Wall Street Journal recruits Will.i.am for latest ad campaign
Source: The Drum
     
MOVIES | Hollywood
The Daytime Emmy Awards return; Michael Levitt to produce broadcast
The 42nd Annual Daytime Emmy Awards show will be executive produced by Michael Levitt, one of the industry’s most acclaimed producers of live events and awards shows.
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MOVIES | Hindi
‘‘Dirty Politics’ collects Rs 4.2 crore at box office
Out of the three releases this week, Mallika Sherawat starrer - ‘Dirty Politics’ does better than ‘Badmashiyaan’ and ‘Hey Bro’.
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