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American Swan ropes in Sidharth Malhotra as brand ambassador

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MUMBAI: AmericanSwan.com, an online fashion brand for youth, has roped in Bollywood star Sidharth Malhotra as its brand ambassador.

Malhotra has a huge fan following and has established his stardom status with films like Student Of The Year, Hasee Toh Phasee and Ek Villain. The actor will lend his youth appeal and popularity to promote American Swan’s latest fast-fashion, youth collection of apparel and accessories - ‘As Original.’

Malhotra said, “Today, all of us want to dress smart and maintain our own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles. I am happy to be associated with American Swan, a promising online fashion brand that is young, fresh and stylish and offers high-street fashion at pr?t prices.”

American Swan Lifestyle Company director and CEO Anurag Rajpal added, “We are pleased to announce Sidharth Malhotra as the new face of our brand. Through our partnership with Sidharth, a hugely popular youth and style icon, we will be able to positively engage with the young people across the country. Sidharth is a heartthrob among teens & his innate style, effervescence and liveliness go very well with the core attributes of our brand.

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