15 June 2015  | Volume 41 - Issue No: 50   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
WPP, Lazard & Richard Attias & Associates form nation branding joint initiative
This initiative brings together Lazard, the leader in financial advisory to governments, WPP, the leader in communications services, and its affiliate Richard Attias & Associates, a strategic communications and nation branding consultancy.
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99acres.com launches a new TV Commercial "Maximum Rental Properties"
 
 
 
Storyboard:

Conceptualised by JWT, the story is about 2 friends living together in an apartment. While they are watching television in their living room, a girl walks in with her luggage. She greets both these guys and they reciprocate. While this is happening, one of the guy turns towards his friend sitting beside him and he finds that he is not there. We realise that the guy is actually standing next to the girl. And the rest is a click away...

 
Purpose of the ad:

Designed with the objective to establish the concept of searching rental properties hassle free using its mobile platform, the ad narrates that 99acres.com can provide best rental options in your town whenever required.

 
Client:
99acres.com
 
Creative Team:
Shujoy Dutta, Sundeep Sehgal, Neha Banga, Neetika Aggarwal, Akshat Singh, Anusheel Chowdhury
 
Media used:
Television
 
Agency :
JWT
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MAM | Media and Advertising
Snapdeal appoints Anand Chandrasekaran as chief product officer
Previously Chandrasekaran was with Yahoo, where he held roles of senior director of search products and member of search leadership as well as senior director for mobile.
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MAM | Marketing
Syfy and LG team up to deliver interactive TV experience
The new Syfy Sync for LG Smart TV app allows viewers to go inside their favorite Syfy shows in a whole new way by recognizing the episode viewers are watching and delivering contextual content to their LG Smart TV in real time.
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MAM | Media and Advertising
McCann appoints Joe DiMeglio to handle General Motors account
DiMeglio, joins from Organic, where he was EVP, chief client officer.
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Dining | Videos
In conversation with Abhijit Avasthi

After six long months of speculations, Abhijit Avasthi, the former National Creative Head of Ogilvy and Mather India has finally broken his silence, and spoken at length about his reasons for quitting a comfortable job and starting something on his own.

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Gadgets | Features Exce Speak | Excerpts
“Wear a watch for time keeping first” : H G Raghunath
‘Beauty for me is all things natural’: Blossom Kochhar
 
 
 
 
   
   
   
     
 
Regulators | I&B Ministry
MIB’s Rs 350 crore-fund proposal for govt campaigns gets nod
 
iWorld | Gaming
YouTube targets gamers with new website, app
Satellites | Satellite Operators
APAC to witness increased satellite usage: CASBAA Satellite Industry Forum 2015
 
 
TELEVISION | TV Channels
Pubcaster breaks bureaucratic shackles; hires new recruits
 
Cable TV | Multi System Operators
DAS Phase III: Status report
 
IWorld | Telecom
Come December, Reliance Jio sojourn set to begin
 
MAM| Media And Advertising
Snapdeal appoints Anand Chandrasekaran as chief product officer
 
TELEVISION | TV Channels
Rupert Murdoch looks to step down as 21st Century Fox CEO: reports
 
TELEVISION | TV Channels
Star launches emotional TVC to rejuvenate hockey
 
Movies | Hindi
After 'Zakhm,' 'Hamari Adhuri Kahani' loosely based Mahesh Bhatt's parents story
 
- Pending Raj: Committees Ad Nauseam, Ad Infinitum
  Source: New Indian Express
   
- I'm a strong supporter of LGBT rights: 'lesbian ad' actress
Source: TOI
   
- Apple just showed us the future of the iPhone - here's what app makers think of it so far
Source: BI
   
- XOLO to launch new phone every quarter under Black brand
- Amitabh Bachchan shoots for a new celebrity mobile video app
Source: DNA
   
- Scented shoes brand Scentra to open brick and mortar stores; enter new categories
- Stepping up after-sales service: Xiaomi tests home pickup & drop, Motorola may expand Moto Care
- Eureka Forbes looks to join one billion dollar club by 2020

Source: ET

   
- Programmatic will play an increasingly bigger role in buying: Ashish Bhasin

Source: BS

   
- FSSAI asks State Food Commissioners to test all packaged products

Source: The Hindu

   
- The call from the Pied Piper of Maggi

Source: Meri News

 
- 20 Campaigns That Will Win Lions in Cannes
- 5 Bizarre and Innovative Digital Stunts by Fast-Food Brands
- Masculinity Gets a Modern Makeover in Getty Images' Newest Stock Art Collection
Source: Ad Week
   
- Wedding proposal via cavity search in ad for jewelry brand in Vietnam
Source: Mumbrella
   
- Ad execs face tough new challenge marketing 'little pink pill'
Source: QC Online
   
- Wells Fargo ad triggers Graham's boycott: #tellusatoday
Source: USA Today
   
- Machine Zone to dump Kate Upton for Mariah Carey in Game of War ads
Source: Venture Beat
   
- Idina Menzel dazzles Philippine audience; PLDT HOME Fibr presents Broadway phenomenon
Source: Gmanetwork
   
- Facebook's Atlas Has Now Integrated with (Nearly) All Ad Holding Companies, Jakubowski
Source: Beet.TV
   
- Sweden's 3rd Largest Bank Sponsors a Full-Page Ad to Explain Its Stance on Bitcoin
Source: Coin Telegraph
   
     
MOVIES | Hindi
DreamWorks & Technicolor’s VoD platform to offer Bollywood fare
The library of titles, presented in association with Indian film distributor FilmKaravan, features the 2015 release Ek Paheli Leela, starring Sunny Leone.
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MOVIES | Hollywood
Musicians Union sues Paramount for outsourcing jobs
The complaint, filed earlier this week in Los Angeles, claims Paramount breached its collective bargaining agreement with musicians that required Paramount films produced in the United States or Canada to be scored in the United States or Canada.
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