McCann appoints Joe DiMeglio to handle General Motors account

MUMBAI: McCann Worldgroup has appointed Joe DiMeglio as EVP, worldwide account director for its global General Motors business including Chevrolet, Vauxhall, Opel and Holden.

DiMeglio, joins from Organic, where he was EVP, chief client officer, and also has extensive automotive marketing experience from his previous positions at J. Walter Thompson Co. in Detroit.

In taking on operational and management oversight of McCann Worldgroup's global General Motors business, DiMeglio will leverage Worldgroup's full worldwide and multidiscipline capabilities to deliver multiplatform strategic and creative solutions. This will encompass working collaboratively across all Worldgroup business units currently serving GM brands, including Commonwealth//McCann (Worldgroup's globally dedicated Chevrolet agency), MRM//McCann, Weber Shandwick, Momentum and Craft.

Commonwealth//McCann chairman and CEO Bill Kolb said, “We are pleased to welcome Joe. He has been associated with outstanding work. His deep understanding of the automotive category combined with his digital and multiplatform communications expertise will help strengthen our ability to grow and develop GM's Chevrolet brand across the globe.”

As EVP and chief client officer for Organic, DiMeglio led the client service discipline, overseeing the management of Organic's clients. Previously, he was general manager of Organic's Detroit office. During his decade-long tenure with Organic he managed the overall relationship and project execution for many of the agency's largest clients, including Chrysler, Hilton, Toyota and Volkswagen.

Prior to joining Organic, DiMeglio was SVP and group director at J. Walter Thompson, where he successfully managed cross-functional teams for the Ford Truck and SUV account.

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