24 July 2015  | Volume 41 - Issue No: 77   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Media and Advertising
WPP & ISDI partner to launch communication school in Mumbai
Visiting faculty to include industry veterans such as Piyush Pandey, Roshan Abbas, CVL Srinivas, Prema Sagar.
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Doy Care Aloe Vera: Let your skin be born again
 
 
 
Storyboard:

The TVC has been used as a way to communicate this message and educate the people in terms of providing a solution to an existing yet often ignored problem. It helps in repairing, restoring and regenerating skin cells. Its antioxidant properties help defend skin against free radicals, improve skin elasticity and help fight skin-ageing.

 
Purpose of the ad:

Doy Care Aloe Vera Revitalizing Face Wash gives Indian women the power to show off their pure and natural beauty with the help of Aloe Vera – a miracle ingredient. The Aloe Vera plant is one of nature's most wonderful gifts and possesses a range of miraculous beauty benefits. Aloe Vera is a one stop solution for naturally beautiful skin.

 
Client:
Doy Care Aloe Vera
 
Creative Team:
Raj Nair
 
Production House:
Native

 

Media used:
TVC, Print, Digital, OOH
 
Agency :
Madison BMB
 
    Watch the Video
 
 
     
MAM | Media and Advertising
Bobby Pawar, Partha Sinha elevated to Publicis South Asia MD
In their new roles, Pawar and Sinha will continue to report to Publicis Worldwide South Asia CEO Nakul Chopra as they take on larger responsibilities.
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MAM | Media and Advertising
Madison OOH creates innovative campaign for Mother Dairy's product launch
The brand has the tag line "A Spoon Full of Magic" and the objective of the campaign was to reach out to the maximum number of people in the target group, generate highest response and conversion into sales.
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Television | TV Channels
BARC week 28: Ten Cricket leads sports, Times Now tops English news genre
Ten Cricket garnered 58830 (000s sum), while Times Now secured 374 (000s sum).
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Television | TV Channels
BARC week 28: Ten Cricket leads sports, Times Now tops English news genre
 
Technology | Hardware
Cisco sells set-top-box biz to Technicolor for $600 million
TELEVISION | TV Channels
Zee Action to premiere Shahid Kapoor's 'Mausam'
iWorld | Video On Demand
ABS Group ties up with BSNL for on-demand services
 
Television | TV Channels
TV Today files Rs 100 crore defamation suit against Radio City
 
Television | TV Channels
Zee Action to premiere Shahid Kapoor's 'Mausam'
 
MAM | Marketing
"I'm optimistic that BARC will be able to measure all screens very soon:" Shashi Sinha
 
Television | TV Channels
TAM week 29: Sab topples Life OK to regain fourth position
 
Television | TV Channels
Q1-2016: Network18, TV18 report y-o-y revenue growth
 
Regulators | High Court
Red FM to participate in mock auctions; Delhi HC to hear case on 24 July
 
- Another Kejriwal Ad Draws Objections, This Time From Police
- It Can Wait. The Powerful Ad That Tells You To Keep Your Eyes On The Road.
  Source:NDTV
   
- From TV commercials to Bajrangi Bhaijaan: All you need to know about Harshali Malhotra
- Google launches 360-degree video ads on YouTube
Source:First Post
   
- Indian Idol singer hums for ad jingle
Source: Asian Age.
   
- Ad-hoc or long term vision? BCCI selection panel continues to bowl googly
Source:India.com
   
- Ad: Startup Rajdhani Bengaluru, live from 10 am onwards on 25th July CNBC-AWAAZ

Source:Medianama

   
- Training institute in dock over Ad resembling Army job drive

Source: Business-Standard

   
- The slow painful death of print advertising has caused The Daily Mail to cut this year's profit forecast
- There are thousands of legitimate-looking apps in the Apple, Android, and Windows Phone app stores running a harmful type of ad fraud

Source:Business Insider

   
- PolicyBazaar gets lighter with Kapil Sharma and the 'thullu'
- ISDI WPP School of Communication launched in Mumbai

Source:Campaign India

   
- Akshay Uncle and Salman Uncle are my favourites, says Naisha Khanna

Source:DNA India

   
 
- Meerkat Just Unveiled a GoPro Livestreaming Feature That Seems Awesome
- Does YouTube See Facebook as Real Competition?
- Has Sharknado Jumped the Shark? 'Oh Hell No!' Ratings Drop 31%
- Doritos and 8 Other Brands That Took Digital Bites Out of #Sharknado3 Buzz
Source: Ad Week
   
- 'I'm very proud of it!' Samantha Jade defends cringe-worthy Woolworths ad... after being ridiculed on social media
Source:Daily Mail
   
- Pandor a raises full year forecast on higher ad sales
Source:Reuters
   
- iPhone App Developers Prepare to Offer You a Web without Ads
Source: Technology Review
   
- Have Scammers Hijacked Your Phone For Mobile Ad Fraud?

Source:Forbes

   
- Twitter Introduces Event-Based Ad Targeting
Source:WSJ
   
- Flickr's revived Pro tier gives you ad-free photos and better stats
Source: Engadget
   
- Liberal Ad Says Harper Can't Stop Talking About Trudeau's Hair
Source:Huffington Post
   
- Microsoft Revamps Real-Time Survey Tool for Ad Agencies
Source:Adage
   
- Angela Merkel Lookalike Gets Lesbian Kiss in Viral Magazine Ad
Source:NBC NewS
     
MOVIES | Hindi
Shruti Hassan to star opposite Ajay Devgn in Milan Luthria's 'Baadshaho'
Co-produced by T-Series' Bhushan Kumar and Luthria's, Baadshaho is slated to release on 25 March, 2016.
continue reading...
MOVIES | Hollywood
Warner Bros & SpringHill Entertainment ink content creation partnership
The deal will see LeBron James' creative footprint touch all areas of the studio, with plans for projects in television, film and original digital content.
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