MAM

WPP & ISDI partner to launch communication school in Mumbai

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/07/23/mam%20media%20agency.jpg?itok=5ywMjVhp

MUMBAI: WPP and the Indian School of Design and Innovation (ISDI) have joined hands to establish the ISDI WPP School of Communication in Mumbai. 

 

Located on ISDI’s state of the art campus in Mumbai, the ISDI WPP School of Communication marks WPP’s first foray into the Indian education sector. The partnership will help create India’s first professional three-year undergraduate diploma program in communication based on a unique work-study model that will bring together a strong academic and creative curriculum combined with practical application.

 

The admissions process is currently underway through an online application form. The school recently hosted its first Accepted Students day where students and their parents had an opportunity to interact with the leadership team and faculty. The inaugural batch will commence in August 2015 with the first cohort of 60 students.

 

The ISDI WPP School of Communication is WPP’s second education initiative globally. In 2011, WPP in partnership with the Shanghai Arts and Design Academy established the WPP School of Marketing and Communications in China. The program has just successfully completed its fourth year with 220 students enrolled. 

 

WPP and WPP companies, which are globally recognized for their in-house training and development programs, have worked closely with ISDI to develop the school’s curriculum and hire full-time faculty. ISDI founder and director Radha Kapoor will lead the school’s board of directors. 

 

Additionally, senior staff from WPP companies will serve as part-time faculty and act as mentors. Internship and training opportunities will also be provided to students. An Executive Council has also been set up to oversee the smooth functioning of the three-year program. ISDI is represented by HR College dean Dr. Indu Shahani, ISDI directors Radha Kapoor and Siddharth Shahani and WPP India by country manager Ranjan Kapur, country finance director Paul Mower and Ogilvy & Mather vice chairman and country head of discovery & planning Madhukar Sabnavis.

 

While the list of visiting faculty will be marked by Ogilvy & Mather executive chairman and national creative director Piyush Pandey, Encompass Events managing director Roshan Abbas the program directors will include the likes of Sabnavis and GroupM for South Asia CEO CVL Srinivas among others. 

 

WPP CEO Martin Sorrell said, “Amid strong growth in the wider economy and, more specifically, in our sector, India is facing a pronounced talent shortage, one that is expected to become even more acute in the future. As the leading communications group in India and the world, WPP is committed to helping India to further develop the already high level of creative and professional talent in this sector.” 

 

Speaking on the supply-demand gap for fresh talent in the industry, WPP India country manager Ranjan Kapur added, “We employ approximately 15,000 people (including associates) and on an average, we need 3,000 new recruits every year, including replacements and first timers and this school is just a small beginning. We hope to expand this to be able to cover a significantly large part of our requirements and turnout 400-500 young men and women every year from our school. Our first batch of 60 students is just the beginning.” 

 

Committed to introducing a new education model, ISDI had welcomed its founding batch in July 2013. Founded by Kapoor in association with Parsons The New School of Design, New York, ISDI’s partnership with WPP will help create the right mix of design, innovation and effective communication that will shape the careers of future industry leaders.

 

Kapoor said, “The joint establishment of the ISDI WPP school to nurture world-class creative talents and the development of a new model in the collaboration between colleges and companies is a new exploration on the path of higher vocational education for the ISDI. WPP and its companies are known for their world-class internal training programs. WPP will share its experience in developing such programs and making them relevant to ISDI and its students. Upon graduation, students will have a solid academic background and creative skill sets, providing them with good employment opportunities in our industry.” 

 

The School will offer students a three-year undergraduate program, wherein, the first year comprises basic marketing and communication subjects and the second and third year offers students four major specialisations to choose from- Advertising and Communications, Media, Activation and Digital Marketing and Public Relations. WPP Lectures will run from Monday to Saturday, in the afternoons. Throughout the three years, students will be taught and mentored by top professionals from WPP and the industry, will work on live projects, build a portfolio, develop practical work skills, and have the opportunity to intern with WPP companies and get international exposure through student exchange and study abroad programs.

 

Graduates will receive a three year Undergraduate Program certification from ISDI and WPP, in addition to a Bachelor of Arts Degree in Sociology from the University of Mumbai, IDOL (Institute of Distance and Open Learning).

 

Going forward, Kapur says that it will hope to replicate this model in more cities. “We would like to take it forward and open another branch in New Delhi in the future,” Kapur said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Pallavi-Goorha-Nisha_Sara_Jose.jpg?itok=W8TGSvvV
PG Communication wins Faber Castell PR mandate

MUMBAI: Faber-Castell India, a leading stationery brand, recently awarded its PR mandate to PG Communication. As part of the mandate, the agency will be providing strategic communications services to further strengthen the Faber-Castell brand equity in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Amit_Chopra.jpg?itok=yANU5H5U
Star Bharat's Dusshera campaign shows why Dhoni, Mithali and Devgn advocated 'Burn your Fears'

MUMBAI: Star Bharat has unveiled a campaign to further communicate the channel philosophy and inspire the nation to be fearless. Maestro A.R. Rahman’s signature music for Star Bharat is used in these films adding further weight to the thought, Bhula de Darr.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/jewellery.jpg?itok=opHm5qPy
eCommerce, jewellery brands among most advertised on television

BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer. Flipkart’s annual...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Mallikarjun_Das.jpg?itok=_JhJF1IK
Publicis co Starcom wins Godrej & Boyce mandate

MUMBAI: Starcom, in a significant development, has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Martin_Sorrell.jpg?itok=p8zigxas
Martin Sorrell on how WPP is combating ad world slowdown

MUMBAI: It’s been sometime that we have got to listen to advertising heavyweight and guru Martin Sorrell’s unique insights. For those who have missed him, he’s still at his vintage best. The WPP CEO shared his worldview on what’s impacting the advertising business and how the industry is...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Shamsuddin-Jasani.jpg?itok=9ePPDEXA
Isobar India wins Godrej & Boyce digital media mandate

Isobar India has been appointed as the digital partner for Godrej and Boyce, following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/south.jpg?itok=e_iNo2fW
South Indian Bank TVC shows how to safeguard your account

MUMBAI: South Indian Bank has launched a TV commercial to promote the Digital E-lock facility in the bank’s mobile app called SIB Mirror Plus. It has been conceptualised and produced by Blackswan India and directed by co-founder Pradeep Menon. Digital E-lock is a feature that lets South Indian Bank...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Flipkart.jpg?itok=t2IHnzgc
Flipkart announces new 'sale' through hilarious TVF video

MUMBAI: In TVF's From Papa with Love, Bhatiaji (Gajraj Rao) generously tells Jeetu (Jitendra Kumar) to ask whatever he wants as his birthday gift.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/OMAN.jpg?itok=aXQTBDtO
Oman is an Indian wedding destination and more, new ad shows

MUMBAI: Oman Tourism has announced the launch of its global advertising campaign for the upcoming season which will go live today (Monday) on television and other digital platforms. The campaign captures the essence of Oman at different levels and highlights diverse aspects of the destination.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories