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| Storyboard: |
The TVC is a combination of live action and animation, which has been executed by an international team from Poland. |
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| Purpose
of the ad: |
Though the LED market in India has become very cluttered with various offerings from alternate brands, Bajaj Electricals has taken the 'superior technology' route by highlighting the benefits of LED in its campaign. |
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| Client: |
| Bajaj LED |
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| Creative
Team: |
| Jignesh Maniar |
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| Media
used: |
| TV, Digital |
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| Agency
: |
| Onads Communications |
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