Chrome week 28: English entertainment top gainer, English news loses ground

MUMBAI: In the news over last few weeks, the English entertainment sector observed ascend in Chrome’s opportunity to see (OTS) analysis for eight metros. The sector registered 2.5 per cent increase and emerged as top gainer of week 28.

On the other hand, English business news with 2.2 per cent gain in eight metros booked the second berth in the list of top gainers. Hindi news and religious genre with 0.5 per cent and 0.4 per cent gain grabbed third and fourth berth respectively.

Meanwhile, the top loser category irked many as last week’s top gainer English news genre became top loser for week 28 in Chrome’s list. The genre lost 4.2 per cent OTS in eight metros, whereas the sports sector witnessed 3.9 per cent decline in All India Market. Music genre registered a decline of 0.9 per cent in HSM and was placed in third slot whereas kids genre saw another 0.5 per cent decline in all India market and was spotted in fourth berth.

Zee TV with 95.4 per cent availability in HSM jointly led the tally of GECs with DD National, which also garnered the same percentile. Colors with 94.6 per cent OTS held the second position. Comedy Central from the top gainers English entertainment category led the tally with 52 per cent OTS.

Times Now with 72 per cent led the lot of English News channel category followed by NDTV 24x7 with 69.9 per cent OTS.

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