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Sky ties-up with Disney-Pixar’s ‘Inside Out’ to promote broadband offer

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MUMBAI: Sky is making superfast broadband more accessible to everyone with the launch of its best ever fibre deal. Effective immediately, customers can get superfast, super reliable Sky Fibre broadband (normally ?10 a month) free for 12 months, the first time that any major broadband provider has offered a whole year of superfast speeds at such a low price.

To launch the offer, Sky has joined forces with Disneymedia+ and Pixar Animation Studios to create a new TV ad featuring characters from Disney-Pixar’s latest feature Inside Out

The new campaign, which launched on 10 July, features the characters from the new animated epic, which broke the record for the biggest-ever US opening for an original film and will be premiering in the UK on 24 July. 

The 50 second animated advert introduces Riley Anderson and the little voices inside her head – Joy, Anger, Fear, Disgust and Sadness – to showcase the emotions we all feel if our broadband fails to perform as we would like it to. 

The offer is available to everyone switching to Sky Fibre when they take Sky line rental. A one year contract means there is no obligation beyond the free period.

With more and more people wanting to try fibre, Sky Fibre is a great option for those who want superfast speeds but don’t need unlimited usage. It offers download speeds of up to 38Mbps and comes with a 25GB monthly usage cap, allowing customers to download an album in seconds or a full movie in just over 3 minutes. Customers who want unlimited usage can choose Sky Fibre Unlimited for just ?10 a month (normally ?20 a month).

The offer represents a saving of ?186.13 over a year when compared with the closest comparable services from BT. According to research by Ofcom, Sky Fibre also has the most reliably consistent speeds and the fastest peak time speeds for up to 38Mb fibre broadband.

The new campaign follows strong growth in Sky’s broadband business as customers continue to switch to Sky for better quality and value. More than five million customers now choose Sky for broadband including 100,000 new customers in the most recent reported quarter, up 43 per cent on last year.

Sky Broadband director Lyssa McGowan said, “We know there are lots of people who would like to try superfast speeds but are put off by the high prices charged by some providers. With this ground-breaking offer, we’re making Sky Fibre even more accessible. Now superfast broadband is genuinely for everyone.”

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