| |
| Purpose
of the ad: |
|
The campaign aims to capture maximum market share in the stylish category within the 150~160cc segment. Aimed to leverage the legacy of brand Unicorn and further, solidify HMSI's presence in the category by converging existing and prospective users of CB Unicorn.
|
| |
| Storyboard: |
|
The objective of this novel campaign is to further reinforce presence and increase market share in 150cc-180cc segment by leveraging the legacy of brand Unicorn in a new stylish avatar.
|
|
|
| Client: |
|
Honda Motorcycle and Scooter India |
| |
| Agency: |
| Dentsu Marcom |
| |
| Creative
Agency: |
|
Titus Upputuru, Vishal Mittal, Jitendra Kaushik, Manoj Sharma, Vivek Verma |
| |
| Production
house: |
|
Purple Vishnu Films |
| |
| Media
used: |
| TVC, print, outdoor, digital, cinema |
|
