Uber to leverage its platform for VAS

KOLKATA: San Francisco-based taxi aggregator, Uber, is planning to leverage its platform and provide value-added services (VAS) such as courier facilities, food-delivery options or even doorstep delivery of groceries.

In India, Kolkata has become the fastest growing market for taxi-hailing service Uber, after the US, a top official of the company said.

“India has a huge potential for value-added services and that might help the company tap the possibility of such services,” said Uber head expansion – India and the subcontinent Neeraj Singhal.

He, however, declined to confirm the time frame on bringing in such services in the country.

“Kolkata is the fastest market for us globally after America. The volume of business growth is unprecedented for us. It is the most important market for us,” he said, adding that the business in terms of the number of trips has been growing at a phenomenal rate ever since the service was launched here in last September.

"This means that the Kolkata market is growing faster than even London," he said.

When being asked to comment on the growth from the country, he said that the India market for Uber had been growing by over 40 per cent, and Kolkata market has been doing better than the national average.

Reiterating that it is not merely a transport provider, Singhal further said that there is a need to get the “right kind" of regulatory framework under which it can operate as a technology-based company in India. 

“The regulations to govern a taxi company should be very different to govern a technology company… If we can work together (with the government) to get the right sort of regulatory framework to operate as a technology company, then the scope is endless. Fundamentally, if the government restricts us to be a taxi company, then the scope is limited to provide technology,” he added.

Founded in 2009, Uber operates in over 200 cities across the globe.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories