| Storyboard: |
The ad film shows a woeful man called "Bhai Sahab" who suffer this fate every Sunday when people around the country see the deals on offer on the Sunday Flea Market and let out the popular expression of surprise in India, "Oh Bhai Sahab". In a most endearing and relatable way, the TVC illustrates how unbelievable the offers are during this ShopClues property. The core idea is encapsulated in the final message of the creative, "Duniya bhar ka aflatooni samaan, kuch aflatooni rates par."
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Director: |
| Arun Gopalan |
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| Producer: |
| Zina khan |
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| Medium: |
| Electronic, digital |
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| Language : |
| Hindi |
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| Purpose
of the ad: |
Through the ad film, ShopClues showcases how shoppers gasp with disbelief when they check out the discounts and deals on this exclusive sale property. The TVC plays on the popular Indian notion that when someone remembers you, you start hiccupping ceaselessly.
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| Creative: |
| Ashish-Khazanchi, O. R. Radhakrishnan, Santosh Jekate, Vighnesh G, Savio Banerjee, Neha Sukumar, Bharat Gujurati
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| Servicing: |
| Ajay Verma, Nikhlesh Jhingan, Dyuti Biswas, Smriti Chhabra Pant, Bharat Gupta |
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| Planning: |
| Poonam Raichura |
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| Production House: |
| Storytellers films |
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