MAM

Coca Cola and NDTV's 'Support My School' campaign raises Rs 20 crore

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/12/01/Untitled-1_1.jpg?itok=9QhhNxxB

MUMBAI: NDTV, Coca-Cola and UN-Habitat once again came together with campaign ambassador Sourav Ganguly to support the 6 hour telethon that went live across all channels on the NDTV network on 29 November.

The campaign, which was started in 2011 once again received an overwhelming response from people across different walks of life and generated over 20 Crores to support 400 schools. The target of revitalizing 1000 schools which the campaign set for 2017 was achieved in 1 day itself. The telethon saw the foundation being laid for the first school under the Support My School Campaign in Shillong. School dedications & celebrity visits were organized in other cities like Gwalior, Jaipur, and Pondicherry amongst others.

Hosts NDTV,  Group CEO Vikram Chnadra, Coca Cola India, SW Asia, president,  Venkatesh Kini and campaign ambassador Sourav Ganguly took centre-stage to reach out to millions of viewers to generate maximum funds for the cause. Ranveer Singh extended his support to the campaign.

Delighted with the tremendous response received for the initiative NDTV Group CEO  Vikram Chandra said, “This multi partner campaign has seen tremendous response from across the country and is growing at a rate which will soon help us reach our next goal. We would like to thank our viewers for the amazing support they have been extending and urge everyone to keep coming forward and help Sourav and NDTV Support My School.”

Speaking about the campaign Coca-Cola India and Southwest Asia president Venkatesh Kini said, “Support My School has grown from being an initiative to a campaign that has more than 50 partners in 23 states across India impacting nearly 200,000 children in 600 schools. All of this has been possible with the support of our strategic partners and NGOs, who implemented it at the grass-root level and made the dream come true for many children.”

Campaign ambassador, Sourav Ganguly said, “It gives me immense pleasure to be associated with such a cause that not only impacts several lives but has a vision of building India’s future. We need more initiatives like Support My School, which has helped in holistic growth of children in many schools across the nation”

The day saw participation from policy makers like Gujarat CM, Anandiben Patel Uttarakhand CM, Harish Rawat  and Bollywood personalities like Raju Hirani, Sonali Bendre, Sports personalities like Sunil Gavaskar, Nobel laureate Kailash Satyarthi along with renowned industrialists such as Infosys founder NR Narayana Murthy HSBC chairperson Naina Lal Kidwai, JPMorgan Kalpana Morparia and more.

During the event Sourav Ganguly engaged with students and viewers during ‘Sourav ki Pathshala’, where he gave some valuable tips and demonstrated a few strokes. Budding cricketers from the Sehwag Sports Academy got tips from Dada himself. During the 6 hours event he repeatedly appealed for donations.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/ola.jpg?itok=8O9ddgr6
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/nutri-choice.jpg?itok=kj4BA9Se
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/Sumanto.jpg?itok=o0U8gnck
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories