Coca Cola and NDTV's 'Support My School' campaign raises Rs 20 crore

MUMBAI: NDTV, Coca-Cola and UN-Habitat once again came together with campaign ambassador Sourav Ganguly to support the 6 hour telethon that went live across all channels on the NDTV network on 29 November.


The campaign, which was started in 2011 once again received an overwhelming response from people across different walks of life and generated over 20 Crores to support 400 schools. The target of revitalizing 1000 schools which the campaign set for 2017 was achieved in 1 day itself. The telethon saw the foundation being laid for the first school under the Support My School Campaign in Shillong. School dedications & celebrity visits were organized in other cities like Gwalior, Jaipur, and Pondicherry amongst others.


Hosts NDTV,  Group CEO Vikram Chnadra, Coca Cola India, SW Asia, president,  Venkatesh Kini and campaign ambassador Sourav Ganguly took centre-stage to reach out to millions of viewers to generate maximum funds for the cause. Ranveer Singh extended his support to the campaign.


Delighted with the tremendous response received for the initiative NDTV Group CEO  Vikram Chandra said, “This multi partner campaign has seen tremendous response from across the country and is growing at a rate which will soon help us reach our next goal. We would like to thank our viewers for the amazing support they have been extending and urge everyone to keep coming forward and help Sourav and NDTV Support My School.”


Speaking about the campaign Coca-Cola India and Southwest Asia president Venkatesh Kini said, “Support My School has grown from being an initiative to a campaign that has more than 50 partners in 23 states across India impacting nearly 200,000 children in 600 schools. All of this has been possible with the support of our strategic partners and NGOs, who implemented it at the grass-root level and made the dream come true for many children.”

Campaign ambassador, Sourav Ganguly said, “It gives me immense pleasure to be associated with such a cause that not only impacts several lives but has a vision of building India’s future. We need more initiatives like Support My School, which has helped in holistic growth of children in many schools across the nation”


The day saw participation from policy makers like Gujarat CM, Anandiben Patel Uttarakhand CM, Harish Rawat  and Bollywood personalities like Raju Hirani, Sonali Bendre, Sports personalities like Sunil Gavaskar, Nobel laureate Kailash Satyarthi along with renowned industrialists such as Infosys founder NR Narayana Murthy HSBC chairperson Naina Lal Kidwai, JPMorgan Kalpana Morparia and more.


During the event Sourav Ganguly engaged with students and viewers during ‘Sourav ki Pathshala’, where he gave some valuable tips and demonstrated a few strokes. Budding cricketers from the Sehwag Sports Academy got tips from Dada himself. During the 6 hours event he repeatedly appealed for donations.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories