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| Storyboard: |
The TVC showcases this irresistibility by turning the traditional family dynamics on its head. It tells you the story of a boy's father and grandfather who've conspired together to grab hold of the boy's Alpenliebe Juzt Jelly. As the duo discovers in thefilm, the boy is far too smart to fall in their trap. |
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| Purpose
of the ad: |
Alpenliebe Juzt Jelly is one of the most loved confectionery brands in India and the communication for this new raw mango variant launch is targeted at reinforcing the brand's Irresistibility proposition. |
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| Campaign: |
| Alpenliebe Juzt Jelly Raw Mango |
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| Brand: |
| Alpenliebe Juzt Jelly |
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Client: |
| Perfetti Van Melle |
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| Agency: |
| McCann Delhi |
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| Creative Agency: |
| Prasoon Joshi(Chairman Asia Pacific, CEO & Chief Creative Officer India), Kapil Batra(Executive Creative Director) |
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| Account Management: |
| Ashlesha Shukla, Abhimanyu Aggarwal, Sumanka Gandhi |
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| Films Dept: |
| Jeet Kalra |
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| Production House: |
| QED |
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| Director: |
| Abhijit Chaudhuri |
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| DOP: |
| Avik Mukhopadhyaya |
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| Producer: |
| Supratik Datta |
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| Music: |
| Amar Mangrulkar |
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| Medium: |
| TV, Digital |
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