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Facebook’s new features help increase interactivity & user-interest

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NEW DELHI: In a series of rapid announcements specifically aimed at advertisers, Facebook has made a significant expansion of ad types and formats available in the Audience Network to get better outcomes for the advertisers, and the people that use the app.

 

Some of the features of the new innovations are:

 

1. Native autoplay video: By upgrading to the latest SDK and utilizing the new MediaView, publishers can now bring the autoplay video ads experience from Facebook directly to their apps. Video demand will also compete with native display in the same auction to maximize yield for each impression served. Over the past six months, Facebook has seen increased publisher adoption of native ads with ~ five times more apps now using native ads than the start of 2015. In fact, native ads represent over 80 per cent of impressions in the Audience Network.

 

2. Click-to-play video: Via a server-side change, Facebook will now show click-to-play video ads from Mobile App Install advertisers in full screen interstitials. Publishers who already use Audience Network full screen interstitials will be eligible to deliver the following formats without any changes to their existing placements:

 

3. Carousel Ads: High engaging format that shows multiple ads in a single view that people can scroll through. This experience is very similar to H-Scroll, however all ads are from a single advertisers instead of multiple advertisers. They can showcase up to five images within a single ad unit.

 

4. Dynamic Product Ads: Retailers and e-commerce businesses with large product catalogs have seen success creating personalized ads for their shoppers on Facebook, and now their campaigns can extend to the Audience Network. This solution will generally be delivered in Carousel formats.

 

In a statement, Facebook said, “We have a deep understanding of what formats perform well and drive engagement in Facebook News Feed and are taking two of our best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers.”

 

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