As tradition remarks', making an investment on Akshaya Tritiya is known to be sacred, it brings abundance and love to in life and relationships, making it stronger by allowing it to grow and prosper through the most trying times. The campaign showcases the precious investment people make in their lives for their loved ones which can re-ignite the spark in relationships by bringing one closer to the other.

The ad film portrays a young urban couple who steal small moments out of their busy schedules to appreciate one another. The husband gifts the wife a beautiful Kuber Yantra pendent from BlueStone signifying how loving gestures can go a long way in keeping the romance alive.