Television

Honda strikes deal with NBC for 'Saturday Night Line' web series

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MUMBAI: Honda and NBCUniversal have partnered to bring laughs and impromptu entertainment to the dedicated fans of NBC's Saturday Night Live that wait in the standby line in front of 30 Rock for days ahead of the show with Saturday Night Line.

Hosted by Michael Antonucci, former Upright Citizens Brigade member, the original digital Saturday Night Line episodes will feature the redesigned 2015 Honda CR-V and all-new 2016 Honda HR-V crossover in sketches and interviews for the digital series.

The latest Saturday Night Line episodes can be viewed on NBC.com/SNLine.

Honda will provide the rolling venues for Saturday Night Line, where the Honda CR-V and HR-V crossover may even get pulled into the comedy. Both vehicles offer spacious, functional, high-tech interiors with plenty of space and versatility for multiple passengers, creating the perfect sets for the Saturday Night Line shenanigans. 

This multi-platform partnership comes as part of Honda's continued investment in engaging young and young-at-heart car shoppers, and NBCUniversal's compelling programming. The well-placed presence in digital media make for the perfect platform to garner brand exposure for Honda's thoughtful, sophisticated light truck lineup.

Saturday Night Line will be featured on NBC.com on Saturdays as a prequel to each live episode of SNL. The episodes also will be made available through a variety of digital platforms including Hulu and video-on-demand platforms.

In collaboration with Broadway Video's Above Average, NBCUniversal's Content Innovation Agency (CIA) develops and produces the episodes that celebrate fans of the cultural phenomena that is SNL. The CIA works closely with advertising partners to create custom content for a variety of initiatives in addition to these premium original video series.

Saturday Night Line is part of NBCUniversal's companywide original digital video programming initiative designed to connect brands with consumers in the most engaging and immersive ways.

Saturday Night Live is produced in association with Broadway Video. The creator and executive producer is Lorne Michaels.

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