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| Storyboard: |
|
S The new campaign is
set in a typical Indian
household on Diwali day.
A
25-year-old boy walks
up to his mother’s
room with a tiny golden
pendant that he has purchased.
He has bought it for his
mother with his first
Diwali bonus. But as soon
as he steps in, he sees
that his father has just
gifted her a large, beautiful
necklace. Seeing the excitement
on her face, the boy begins
to have second thoughts
about his own gift. For
a moment, he doubts whether
his mother will even like
the tiny pendant he has
bought, sensing how happy
she is on receiving a
large ornamental piece.
He somehow musters up
the courage and presents
the gift to his mother
that has been bought with
his Diwali bonus. Taken
aback, she walks up to
him slowly and looks closely
at the pendant. Without
holding back her emotions,
she wishes her son a 'Happy
Diwali.' He too rejoices
with the feedback, and
realizes that his doubt
about his gift was unfounded.
For his mother, the little
pendant was the biggest
and most precious gift
that she could receive
– a fact that is
evident on her face when
she tries it on.
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| Client: |
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Tanishq |
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| Agency: |
| Lowe
Lintas |
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| Production
house: |
| Ramesh
Deo Productions |
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| Media
used: |
| TV,
Outdoor, Radio, Digital
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| Creative
team: |
| Arun
Iyer, Rajesh Ramaswamy,
Ujjwal Kabra, Rexena Devraj,
Adarsh Atal, Indrasish Mukherjee |
| |
| Purpose
of the ad: |
|
Tanishq endeavors to make
this Diwali special for
everyone.
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