Chrome Data: HSM sees a hike in week 41

MUMBAI: The Hindi speaking markets (HSM) saw the maximum gain in the opportunity to see (OTS) data collated by Chrome Data Analysis and Media for week 41.

Both Religious and Music channels saw a jump of 2.3 per cent. Aastha channel with 97 per cent OTS continued its reign in the genre while 9XM toppled Mix to reach the top of the chart with 88.4 per cent OTS.


Hindi News in the HSM gained 1.7 per cent with ABP News ruling the roost with 94.5 per cent OTS.


Across India, Kids genre jumped by 1.5 per cent. Cartoon Network with 78.6 per cent OTS continued with its popularity.


Meanwhile, across India Infotainment channels fell by 1.5 per cent. Discovery channel with 86.6 per cent OTS was the topper in the genre.


English News in the eight metros followed with 1.1 per cent. Times Now with 85.8 per cent OTS remained its rule on the top.


English Entertainment with 0.6 per cent in the eight metros and Sports with 0.2 per cent across India saw a negative turn as well. AXN with 65.9 per cent OTS and Ten Sports with 74.3 OTS topped their respective genres.


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