| |
| Purpose
of the ad: |
|
This
year the brand took it
upon itself to take a
closer look at our festivals,
and what they mean to
us today.
|
| |
| Storyboard: |
|
ACadbury Celebrations
recognized that festivals
that were meant to be
fun and filled with festivity
had become mundane and
ritualistic. Therefore
the need of the hour was
to bring back some enthusiasm
and set the tone of change.
The campaign thought came
about, when one realised
it is important to change
a festival into a celebration
where joy and energy flow
unlimited, where we are
truly in the moment, connected
and fuelling the festivity.
And what better way to
do this than to make all
the good things we know
come together to spring
the festival back to life.
|
|
|
| Client: |
|
Mondelez |
| |
| Agency: |
| Contract
Advertising |
| |
| Creative
team: |
|
Ashish Chakravarty, Kapil
Mishra, Vineet Mahajan,
Rahul Ghosh, Srividya Sankaran,
Rohit Srivastava, Mehul
Shah, Carl Daji, Geet Nazir,
Divya Sethi |
| |
| Media
used: |
|
Television, Print |
|
