MTS’s Discover reports 100 per cent traffic growth in 2014


KOLKATA: Sistema Shyam TeleServices Ltd (SSTL), the telecom services provider under MTS brand, which launched ‘Discover’, has witnessed a traffic growth of almost 100 per cent.

“It is witnessing a traffic growth of almost 100 per cent from 1 lakh to 2 lakh in 2014,” informed MTS India head, marketing communications Gaurav Kackar.

Launched in 2012, ‘Discover’ provides a platform to upcoming singers to showcase their talent.

SSTL also continues its association with the NH7 Weekender, a music festival. The weekender is a music festival conceptualised and started by Only Much Louder (OML), a management company for Indian music groups. The event started in Pune, but now has been expanded to Delhi, Bengaluru and Kolkata.

“As the music programme gets near, we experience 5,000-7,000 hits by music lovers every day. MTS is a youth oriented brand and I feel music and youth are inseparable. This is the best way to connect our brand with the young India. Also, the Facebook page of MTS brand has more than 2 million fans,” said Kackar.

Earlier, MTS had served as a launch pad in India for some great Indian and international artists from Dhruv Visvanath, Nischay Parekh and Prateek Kuhad to Cardiff folk duo Zervas & Pepper and Australian alternative pop sensation Kate Miller-Heidke.

Besides the music festival, the company will also set up a special 'MTS Lounge' where fans would be entertained with some surprise performances.

The Bacardi NH7 Weekender 2014 festival is scheduled to start from 1 November 2014 in Kolkata and will end on 30 November in Delhi.

Latest Reads

YouTube launches two new streaming services in 12 countries

MUMBAI: YouTube has launched YouTube Red, YouTube, two paid services Music in 12 new countries. Google has announced that YouTubeMusic and YouTube Premium will continue its global rollout.

iWorld Over The Top Services
Reliance Jio continues data pricing onslaught with more offers

Mukesh Ambani-owned Reliance Jio has upped the ante yet again. In the ongoing data pricing war, Jio's latest move is bound to leave its rivals feeling more uneasy than before. The message is loud and clear: India's wealthiest man is in no mood to relent in his bid to seize control of the country's...

iWorld Telecom
Reliance Jio to soon launch 5G services: all you need to know

After Reliance Jio took lead in revolutionising how people access the internet with 4G network, it is now preparing to upgrade to lightning speed 5G services. According to media reports, the company has upgraded its 4G IP network and started a pre-5G internet service much ahead of its domestic...

iWorld Telecom
Paytm Inbox makeover includes addition of cricket, entertainment

Vijay Shekhar Sharma has always believed in changing the game. On Monday, Paytm made another significant announcement that’s in line with its founder's motto. With a complete makeover of its Inbox, Paytm is now set to offer a multitude of services including live TV, real-time news and cricket...

iWorld Over The Top Services
Indian market has scope for niche OTT platforms despite several challenges

MUMBAI: OTT platforms offering niche content is an emerging trend in the global market. Dedicated content offers brands an opportunity to differentiate themselves in an over-congested market. Currently in India, there’s one such example Veqta, an OTT platform offering sports content. While it is...

iWorld Over The Top Services
Digital media spends to increase by 49 per cent next year: Nielsen Report

A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad spends have now eclipsed traditional marketing budgets of brands. The report also says increase in digital media budgets are poised to jump considerably over...

iWorld Over The Top Services
Amazon Studios strikes deal with Nicole Kidman’s Blossom Films

The list of Amazon’s high-profile collaborations was bolstered with the addition of a first-look deal with Nicole Kidman and her production company. As per the terms of the agreement, Kidman’s Blossom Films will develop theatrical and series content for Amazon.

iWorld Over The Top Services
After megamerger with AT&T, five Time Warner executives set for $180 million payout

Patience, they say, is a virtue. And sometimes, patience pays . Just ask Time Warner’s top five executives who will will walk away with combined exit packages worth $180 million after their company’s merger with AT&T was approved by a federal court. The $85 billion deal between the two giant...

iWorld Telecom
SonyLIV lines up an innovation filled FIFA World Cup 2018

The world’s most popular tournament - FIFA World Cup 2018 is just around the corner. SonyLIV, one of the premium OTT platforms in India, is the official mobile and internet broadcaster for FIFA and will be the go-to destination for all football lovers once the World Cup kicks off.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories