Television

MixRadio 6th Music Connects: Shaping the digital future

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MUMBAI: India?s music industry will be headed for one address come 4 and 5  November 2014 ? The Taj Lands End, Bandra, Mumbai where  the 6th edition of MixRadio Music Connects (MRMC) by Music Matters and Radioandmusic.com is to be held.

As with previous editions, the 6th MRMC has attracted the cr?me de la cr?me of the music ecosystem, right from streaming services to music labels to international and independent Indian music talent to mobile operators, live companies and social media agencies. The focus of the two day conclave is to find solutions to increase monetization and build traction for all those involved in the music business, with a special emphasis on the artiste community.

Amongst the highlights of the 6th MRMC ? which has ?Shaping the Digital Future? as its theme - are keynotes by MixRadio head Jyrki Rosenberg, one on one conversations with Chrysalis Records founder Terry Ellis as well as Live Nation APAC head Alan Ridgeway,   a state of the industry overview by Sony Music India president Sridhar Subramanium, and an address by talented well-known film maker and helmer Imtiaz Ali. 

All India Bakchod?s standup comic Tanmay Bhatt, world music and YouTube sensation duo Maati Baani and international cross over musicians Tomas Kantelinen and Canadian singer Natalie De Luccio ? both of whom are forging a career in mainline Indian Bollywood music ? are among those who will be talking about their journeys as artistes.  Additionally, SongHubs collaboration between Australian musicians and writers will be revealing what their partnership has meant and share its results.

The representatives of the world?s leading music streaming services ? MixRadio Music, Guvera, RDIO, Believe Digital, Samsung, Wynk, Gaana, will be represented on panels which seek to get insights on the current issues and the way forward for them in a world where more and more music is being consumed digitally on every device by the new-age-always-online consumer.

Musicians and artistes will get an understanding of how they can establish themselves in the online and mobile universe by building, maintaining and continually engaging fans through social and digital media initiatives. Offering them advice will be executives from YouTube, Foxy Moron, WatConsult and To11 Media Inc.

Brands are increasingly playing a role in music and senior managers from Unilever, Taj Hotels, Bacardi and MTV will provide a perspective on what they are doing with music and what makes brands want to invest in music initiatives.

Says Rosenberg: ?I?m looking forward to being in Mumbai for our 6th year as partners of MixRadio Music Connects. The music industry in India is innovative and thriving and I?m looking forward to plenty of lively debate from all the key players. MixRadio has some exciting product developments which we?ve chosen Music Connects as the place to share with the world next week.?

Adds Branded and Music Matters co-founder & CEO Jasper Donat: ?The 6th MixRadio Music Connects is already shaping up to be the best yet but this is only possible with the continued support and dedication MixRadio gives to the music industry in India. The music industry relies on corporate partners for growth and innovation and no other brand on the planet comes near MixRadio (and their former iteration as Nokia Music) for the support they give to the entertainment industry in the world?s second largest country.?

?We are grateful to MixRadio for following through on its association and support with Music Connects which has become the definitive annual thought- leading get-together for the Indian music business,? says Indiantelevision.com?s radioandmusic.com founder Anil Wanvari.  ?Our effort this year has been to get a greater understanding of the music streaming business story and the opportunities for musicians and artistes in the new digital universe in which they can directly build monetisable connects with their fans in the Indian and global context. Interactions between them and labels, mobile operators, live managers and other players will possibly generate some ideas to better build music?s digital future in India.?

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