| Storyboard: |
The Amul girl who is usually seen in a polka dot dress, in this particular ad is dressed in a 'neta' avatar. The Amul girl is shown taking a selfie with soo-to-be Prime Minister of India, Narendra Modi. In the ad BJP president, Rajnath Singha, is shown feeding Modi ladoos. |
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| Purpose of
the ad: |
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To congratulate Bharatiya Janata Party and Narendra Modi on its win in the 16th Lok Sabha election.
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| Media
used: |
| OOH and Print |
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| Client: |
| Amul |
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| Creative team |
| Rahul daCunha, Manish Jhaveri and Jayant Rane |
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| Agency: |
| DaCunha Communications |
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