MAM

Synthite Group appoints Windowseat as its creative partner

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/17/windowseat.jpg?itok=hD5ieryc

BENGALURU: Windowseat, a Bangalore-based integrated marketing communications company, has won the creative duties following a multi-agency pitch for the soon-to-be-launched ‘Kitchen Treasures’ brand of foods, from the house of Synthite Group, a Rs 2000 crore company that is a world leader in the natural spice extracts and flavouring products. The Kitchen Treasures brand is also the first to foray into the B2C segment from the Synthite Group.

As a result of the multi-agency pitch, the creative advertising, digital and OOH duties will be officially handled by Windowseat. The mandate also includes Windowseat taking up TVCs, social media, digital marketing and web presence tasks for the new brand.

Kitchen Treasures brand of foods is the FMCG arm of the Synthite group which is an integrated corporation with diversified interests in spices, oleoresins, flavouring products, farm technology, hospitality, property development and non-conventional energy. The Synthite Group, headquartered in Kerala, India, is a leading producer of natural spice products, oleoresins and food extracts with presence in USA and China and representation worldwide.

Intergrow Foods (Synthite Group) CEO Ashok Mani said, "Synthite has been a trusted ingredient vendor globally for the past 40 years. Through ‘Kitchen Treasures’ we hope to deliver this quality and innovation into every household in India over the next five years. In Windowseat we saw a partner who could truly think global and act local. In today’s overcrowded media and market place, we will together through our ideas and products try to innovate and create an experience every customer can treasure."

"We hope to create a highly differentiated positioning in the market place for ‘Kitchen Treasures’. For us, this win reinforces our belief in creating brands with ideas that go beyond advertising; ideas that are not about saying something but doing something, ideas that don’t interrupt the customer and are worth their time. Ideas that help the customer discover the brand one step at a time,” said Windowseat CEO Vinod Vijaykumar.

Windowseat also recently won the creative duties for WonderLa Holidays, a leading amusement park and resort business. The agency’s core team consists of notable personalities such as Vinod Vijaykumar, who has devised and executed some successful award winning campaigns and Jishnu Dasgupta, well known engineer-turned-marketer-turned-musician who also doubles up as the bass player for the acclaimed folk-rock band ‘Swarathma’. The agency’s client list also includes Diageo, Honeywell, V-Guard and Clubd.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Gautham_Pingali-Urvashi_Khanna.jpg?itok=x64oaxH3
Publicis strengthens content practice with key hire Urvashi Khanna

MUMBAI: Publicis Media India has strengthened its Content Practice with a key hire in the form of Urvashi Khanna. She has joined as Associate Director, Content & Brand Solutions and will report in to the Content Practice Lead Gautham Pingali.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/sanjiv.jpg?itok=rlBR5IMv
Marquees 2017: Ad club appoints HUL's Sanjiv Mehta as jury chair

Hindustan Unilever Limited CEO and MD Sanjiv Mehta will be chairing the jury for the Marquees awards in its debut year. The Advertising Club had announced the differentiated ‘Marquees 2017’ at Goafest in April.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/Monty%20Singh.jpg?itok=ULoJAvJ9
Gartner ranks Genpact as 'visionary' for workplace services

NEW DELHI: Global professional services firm focused on delivering digital transformation for clients Genpact has been named by Gartner as a Visionary in its January 2017 Magic Quadrant for Managed Workplace Services (MWS), North America report. Gartner also recognized Genpact across three use MWS...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/brokerage.jpg?itok=pakZvrX4
Anuj Puri rebrands JLL's residential brokerage biz

MUMBAI: Anuj Puri, former chairman & country head of international property consultancy JLL India, has announced the launch of Anarock Property Consultants, essentially rebranding JLL's erstwhile residential brokerage business which he acquired earlier this year. Simultaneously, Puri announced...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/inside%20%284%29.jpg?itok=QpDkWfv2
Top 10 television advertisers during first 24 weeks of 2017

BENGALURU: Hindustan Unilever Limited (HUL), Reckitt Benckiser (India) Ltd (RBIL) and Baba Ramdev’sPatanjaliAyurved Ltd (Patanjali) were the three top advertisers that have been present in all the 24 weekly lists of Broadcast Audience Research Council of India (BARC). All the three players are...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Anupam-Vasudev.jpg?itok=aYdMK55L
Aircel lucky customers to get up to 20 times more recharge value

MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Subroto_Geed-Vishal_Maheshwari.jpg?itok=s-rLjZLV
McDowell's soda brings Viu's Daggubati show on Gemini TV

MUMBAI: Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Untitled-1.jpg?itok=t1NTJ2FS
Viacom18 working with MCGM to instal art-inspired mobile toilets

MUMBAI: In a bid to support the Municipal Corporation of Greater Mumbai (MCGM) make Mumbai open defecation-free, Viacom18 has flagged off the second phase of its Chakachak Mumbai campaign in Bandra. As a part of this initiative, aesthetically designed mobile community toilets are being used as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories