| Client: |
| Madura
Fashion & Lifestyle |
| |
| Storyboard: |
|
The campaign is a continuation
of the last season's campaign
which was mounted on the
insight that today's youth
thinks formal wear stands
for boring office clothing.
Given this context, the
campaign tells them that
office wear can be exciting
and expressive. Therefore,
the campaign came with
an idea – 'Brighten
up' the office and yourself
with the new line of young
formals from Peter England.
|
|
|
| Creative Team: |
| Sonal
Dabral, Vipul Thakkar, Ajesh
N, Jitendra Lulla |
| |
| Media used: |
|
Print and OOH |
| |
| Agency: |
|
DDB Mudra South |
| |
| Purpose of
the ad: |
|
To remain appealing to
the TG (early jobbers)
by a better understanding
of the way they interpret
office-wear.
|
|
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