MAM

In 2020, the role of Chief Consumer Officer may emerge

MUMBAI: Like everything else today, marketing too has acquired a digital focus.

 

Not surprisingly, companies now need specialised professionals to handle the various aspects of online marketing. Indeed, Chief Marketing Officers (CMOs) and in turn, HR heads of companies are increasingly facing this challenge.

 

Mahindra & Mahindra HR- vice president, auto & farm sector Namrata Gill is of the opinion that today, company CEOs are digital-educated. Gone are the days when top management needed to be informed about the power of digital to justify marketing investments. While the western world is busy decoding the power of big data, many Indian marketers are yet to bring on board people with the right skill sets. The hurdle they face is mainly that Indian brands still have a long way to go to get the data right.

 

Much is discussed about roping in the right talent but what needs to be taken into consideration is the integration of talent. According to Gill, the best person may not be able to work along with the marketing team and that is where the change needs to begin. CMOs want to look beyond functional teams and HR heads agree to this need.

 

According to HDFC Life senior executive vice president- marketing, product, digital and e commerce Sanjay Tripathy, the need of the hour is to start hunting for people with a technology base along with good operational skills and content and data expertise. Tripathy thinks that a marketing team will be perfect with such talent.

 

Many experts believe there is a discipline of data existing in many western markets and Indian professionals need to upscale themselves in the long run. The year 2020 is predicted to be the time when the nature of world business and technology would change for the best. For marketing too, the year 2020 is predicted to be the time when communication would take a leap.

 

Mahindra Holidays & Resorts India chief marketing officer, Deepali Naair believes that by 2020, when roles get integrated, there will emerge a new role of “Chief Consumer Officer.” It will be interesting to see when talent across different domains comes together to take marketing to the next level.

 

Will CEOs invest in bringing such roles into existence? Well, only time will tell!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/indusland.jpg?itok=wMj7Rxwa
IBM analytics solution to power Indusind digital marketing campaigns

NEW DELHI: IBM today announced that IndusInd Bank will use its IBM's Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/MAM-campgn.jpg?itok=OSYt_F1F
Salute heroes for women empowerment through HDFC

NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Untitled-1_4.jpg?itok=nayWhMZ-
Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be ‘un-careful’ with their furniture.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Radio%20mirchi.jpg?itok=v-RI5dHn
Radio Mirchi to hawk Oye FM 104.8 ads

BENGALURU: Entertainment Network India Limited (ENIL) has informed the bourses that it has entered into an Advertising Sales Agreement (ASA) with TV Today Network Limited (TVTN) on 24 August 2016, in relation to TVTN’s 3 (three) private FM radio stations at New Delhi, Mumbai and Kolkata. Pursuant...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Madhuri%20Dixit%20intex.jpg?itok=CEE5am8k
Madhuri Dixit new face of Intex Washing Machine, features in TVC

Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/55454545.jpg?itok=ZaWuIbS9
GroupM's global brand Essence to enter India with Maxus' aid

MUMBAI: Essence, a global digital agency, today announced it has established operations in India via the opening of a new location in Delhi. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year. In March, Essence announced its debut in...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/indian%20reailway.jpg?itok=P5-11b8o
Prabhatam advertising gets contract for Railway Display at five Stations

NEW DELHI: Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations. The firm,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Ramesh%20Abhishek.jpg?itok=XJOh5UKD
Industry bodies asked to take forward campaign on IPRs

NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/MMA.jpg?itok=CXgsSq7Z
The MMA announces 'The Smarties India 2016' jury & awards shortlist

MUMBAI: Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective marketing campaigns, the Mobile Marketing Association (MMA), today announced the jury and awards shortlist for the 2016 edition of the MMA India SMARTIES™ Awards.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories