The new TVC s is to announce the launch of first D-SLR TVC campaign 'Nikon D5300 - My World, My Nikon' featuring the brand ambassador Priyanka Chopra.

In the advert, Priyanka Chopra is seen going through a rough terrain to capture the perfect shot of the sunrise with the Nikon D5300 which is a lightweight, full-featured DX-format D-SLR with new EXPEED 4 processor, GPS & Wi-Fi enabled camera.

The campaign tagline 'My World, My Nikon' states how the Nikon cameras are capable of capturing each and every aspect of our world absolutely perfectly.

To make consumers aware of the advanced features of the Nikon D5300 that will cater to diverse imaging needs of users and will also enable them to easily share of high-quality images captured through built-in wireless LAN (Wi-Fi®) and GPS functions.