Television

Disney takes Antipiracy Action against Mark Labels

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MUMBAI: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.  Disney is now a household word in most countries, including India.  The Disney brand extends to virtually all types of merchandise including toys, apparel, home d?cor, books and magazines, foods and beverages, stationery, electronics and fine art. Across the globe, the Disney name is synonymous with quality and compliance with safety standards. To ensure this, Disney works closely with multiple agencies around the world to protect our Intellectual Property and Brand.  These agencies identify piracy at all levels and then take the appropriate action to stem it.

As part of its ongoing enforcement campaign, Disney India this week cooperated with the  officers  of  Shivari Police Station  (Mumbai) in their raid against the target  Mark Labels, wholesale dealers of stationery and other products operating out of its office and godown on Raey Road in Mumbai.  Over 1673 units of counterfeit goods were seized. The owner/proprietor of the stores, Mr. Hitesh Jain was arrested on charges of criminal counterfeiting. Investigations are ongoing to identify the source and/ or locations of the manufacturers of these seized goods, who will also be prosecuted as appropriate.

Disney already has a temporary injunction against Mark Labels from the Delhi High Court restraining them from infringing Disney?s intellectual property rights. The civil suit against Mark Label for injunction and damages is pending before the Delhi High Court.

?We see this as a good first step to protect the integrity of the products that consumers buy from a trusted brand.  Disney's consumer products in India span across multiple lines fashion apparel, home, toys, consumer electronics, stationery, food, health and beauty and publishing. We applaud the efforts of the Police Officers of Shivari Police Station in not only protecting the rights of trusted brand owners, but also protecting Indian consumers from purchasing falsely branded and inferior products", said Roshini Bakshi, VP and Head of Consumer Products, Retail, Publishing & Franchise Marketing, DCP Shared Services, India

Disney has renewed its focus on counterfeiting within India.  Disney?s efforts include working with government agencies and local police.  To assist in these efforts, Disney asks that the public report any suspected infringements through an email account Tips@DisneyAntipiracy.com, which it has set up for this purpose.  Disney takes a serious note of any suspected violation of its intellectual property rights and cooperates with the appropriate agencies to pursue violators.   

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