Zee TV, SET celebrate Mothers’ Day

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By indiantelevision.com Team Posted on : 10 May 2014 04:20 pm

MUMBAI: Year after year, Mothers’ Day is celebrated with such fervour worldwide that it would make even Julia Ward Howe and Anna Jervis - the two women who started the tradition - proud.

Like every year, television channels are busy paying tribute to every “mother” in our lives. One such is Zee TV, which is celebrating Mothers’ Day throughout the week.

Monday onward, a special Mothers’ Day track will be introduced in one of the channel’s properties, Aur Pyaar Ho Gaya. In DID Li’l Masters, participants will steal a moment and do something special to express their gratitude towards their mothers. So much so, during the shoot, masters Ahmed Khan and Geeta Kapoor became very emotional. Ahmed said that his family still celebrates his mother’s birthday with great gusto while Geeta said that till date, her mother’s arms are the safest place on earth to find solace.

The DID ‘Mother’s Day’ special episode will be aired on Sunday where all the skippers, masters and contestants will express their love and appreciation by saying a special thanks to their mothers and acknowledging their unconditional support and warmth throughout their life.

"We had an opportunity to introduce a beautiful small track in Aur Pyaar Ho Gaya and also get in a few other characters into the show. In DID Lil Masters, kids are performing and the mothers are very proud of them, so we thought why not grab this opportunity and celebrate," says Zee TV programming head Namit Sharma. "It was a fairly organic opportunity that allowed us to organically do this beautifully.”

This Mother’s Day, fans of Sony Entertainment Television’s Ekk Nayi Pehchaan will be bombarded with a surprise. The viewers will witness a double bonanza of entertainment and excitement. There will be a special track showing how Karan and Latika make Sharda’s day special in the most unexpected way.

The leader in the GEC space, Star Plus, may not be celebrating the occasion with on-air programming, but the channel is using the digital space to engage its viewers. On the official Facebook page, reel time mothers will be receiving messages from their children. So Akshara from Yeh Rishta will receive a special message from her son, Ishita’s daughter Ruhi from Yeh Hai Mohabbatein expresses her love for Ishita and Ratan and her daughter Veera will share space on the Facebook page of the channel.  On twitter, conversations are happening on a daily basis; posts are tweeted and re-tweeted by using the hashtag #MyMomMyStar.

 

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