12 March 2014  |   Volume 37 - Issue No:47FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
  
   
 
MAM | Marketing
HUL reshuffles Board of Directors
Sridhar Ramamurthy has been apoointed as senior vice president Finance for the Global Markets while PB Balaji will succeed Sridhar as executive director Finance & IT and CFO of HUL.
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Mirinda's refreshing new take on Pagalpanti
 
Client:
PepsiCo India
 
Storyboard:

The games showcased in the scripts, illustrate a group of friends inventing their own brand of fun with Mirinda.

The first TVC begins with an unusual way of bowling, wherein instead of a ball two boys are rolling and aiming to hit the Mirinda bottles kept at the end of the bowling alley. The second film showcases Ping-pong like you have never seen before. The two contestants are seen engaging in an amazing rally but instead of their racquets, they play with a large foam hand attached to their heads.

Both the TVCs end with Asin asking consumers to share their own quirky ideas and the best ideas will be made into TVCs.

 
 
Product category:
Food & Beverages
 
Agency:
BBDO India
 
Media used:
Television, Digital
 
Production House:
Future East Films
 
Creative Team:
Josy Paul, Sandipan Bhattacharyya, Harsharan Vir Singh
 
Purpose of the ad:

Taking the legacy (pagalpanti) forward, we are now inviting the consumers to share their absolute fun moments with the world and cheer for pagalpanti.

  Watch the video
 
 
 
MAM | Marketing
Tata Global Beverages Q3-2014 ad spend at Rs 401 crore
Tata Global beverages ad spend in Q3-2014 was the highest in seven quarters.
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MAM | Marketing
Hawkins Ad spend at Rs.8.67 crore in Q3-2014
Hawkins Q3-2014 Ad and ASP numbers are the highest reported by the company in terms of value as well as percentage of Net Total Income from Operations over seven quarters.
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MAM | Media and Advertising
Global rebranding: Draftfcb is now FCB
McCann Erikson got the highest number of metals followed by JWT India and Grey Worldwide .
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MAM | Marketing
UK TV ad market reached record high in 2013
 
TELEVISION | TV Channels
FOX renews four shows, cancels one
 
MAM | Marketing
Asianet News Network ropes in Vinay Sheshgiri to head Kannada Prabha sales
 
TELEVISION | Production House
FremantleMedia International presents a fresh array of original content for Miptv 2014
 
TELEVISION | TV Channels
CNNGo explores the serene Sri Lanka
 
MAM | Media and Advertising
JWT celebrates 150 years of Pioneering in Advertising
 
TELEVISION | TV Channels
MAX Television Premiere of 'GOLIYON KI RAASEELA RAM-LEELA' on Sunday
 
TELEVISION | TV Channels
'ETV News Bangla' launch today
 
TELEVISION | TV Channels
Sun TV Creates Guinness World Record
 
TELEVISION | TV Channels
Channel V gets bigger, better, post refresh
 
TELEVISION | Production House
CA Media elevates Rajesh Kamat to Asia Group COO
 
MOVIES | Hindi
Word of mouth improves Queen's weekend collection
 
TELEVISION | TV Channels
Didi graces the launch of 'ETV News Bangla'
 
REGULATORS| I&B Ministary
Number of news and non-news TV channels is almost equal in the country
 
  
 
-A Really Bad Report About Yahoo's Display Ad Business
-People Can't Stop Ridiculing Diet Coke's 'You're On' Ads [THE BRIEF]
-Here Is The New Design Google Is Testing For Search Ad Results
Source: Business Insider
  
-Ad fests to give insight into industry
Source: TOI
  
-Khushboo Gujarat ki: Amitabh Bachchan postpones Gujarat tourism ad shoot after EC intervenes
Source: India Today
  
-Brazil soccer federation complains about Hyundai World Cup ad
Source: Livemint
  
- Beyonce, Jennifer Garner support 'Ban Bossy' campaign
Source: Business-Standard
  
- Twitter attracts more ads, but rates tumble 67%
Source: Campaign India
  
- Mega budget for poll campaigning in 2014
Source: Kashmir Times
 
-Anne Sweeney Is Leaving Disney
-Yahoo CMO Kathy Savitt Talks SXSW, Music and Strategy
-A Lesson in Real-Time Marketing From SXSW
Source: Ad Week
  
-Appsfire Launches ‘Sashimi’, A New Native Mobile Ad Unit For Timelines
Source: Tech Crunch
  
-UK mobile advertising set to overtake newspaper ad revenue in 2014
Source: The Guardian
  
-PETA sues San Diego airport for rejecting anti-SeaWorld ad
Source: UT sandiego
  
-Revealed: The Man vs Machine table tennis showdown that went viral - but is actually a cleverly shot TV ad
Source: Daily Mail
  
-That Viral 'Strangers Making Out' Video Is a Clothing Ad
Source: Jezebel
  
-IAB Updates Digital Video In-Stream Ad Metrics Definitions
Source: IAB
   
MOVIES | Hollywood
Sony will sell TV and film content via Comcast's Xfinity
American Hustle, Captain Phillips and Breaking Bad are among the critically-acclaimed titles that will soon be available for Xfinity TV customers to purchase.
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MOVIES | Hindi
Mahesh Bhatt presented the staged version of Arth
After almost six months of announcing a theatre adaptation of the classic film Arth, the play finally went live on stage in the capital recently.
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